If we’ve learned anything in the past couple of months, it’s that Sales and Marketing can no longer function in individual silos. Their goals and objectives need to be aligned. One cannot survive without the other. "Smarketing" is a term that combines "sales" and "marketing." It refers to the alignment and integration of sales and marketing efforts within an organization to improve overall effectiveness and efficiency. The concept recognizes that sales and marketing departments need to work towards common goals. Key aspects of Smarketing include:

• Alignment of Objectives: Ensure that sales and marketing teams have shared objectives and targets, such as generating leads, nurturing prospects, and closing sales. Have open lines of communication within your POS or utilizing an application like Trello or Teams that will keep the departments aligned.
• Communication and Collaboration: Facilitate regular communication and collaboration between sales and marketing teams to share insights, feedback, and strategies. This will help to pivot strategies as needed to make campaigns more successful and brainstorm new marketing opportunities as sales teams see a need for them.
• Shared Metrics: Establishing common performance metrics and KPIs (Key Performance Indicators) that both sales and marketing teams are accountable for achieving. Having a source report or utilizing existing platform metrics can be a great starting point.
• Lead Management: Implementing processes for lead generation, qualification, and handover from marketing to sales, ensure a seamless transition and optimal follow-up. To create a symbiotic relationship between sales and marketing, think of a funnel. The wide portion at the top is the foundation of marketing bringing in any type of lead, as the lead passes through the funnel the lead becomes more and more qualified until it’s closed by the sales team.
• Content and Messaging Alignment: Create and develop marketing materials, content, and messaging that align with the needs, preferences, and challenges of target audiences as identified by the sales team. Dive into your social media platforms. Analyze your following and see what target markets exist on each platform. Catering each message to resonate with its specific audience will drive more conversions.
• Feedback Loops: Establish mechanisms for gathering feedback from sales teams on the quality of leads, effectiveness of marketing campaigns, and customer insights to lay the groundwork for future strategies. Without this feedback, time and resources can be wasted efforts. Develop a process or procedure for consistent feedback to keep your strategy on track and successful.
• Technology Integration: Leveraging technology, such as CRM (Customer Relationship Management) systems, marketing automation platforms, and analytics tools, to streamline processes and enable better coordination between sales and marketing efforts will help streamline your efforts. Do more with less and utilize tools that make your life easier. Don’t be afraid of AI to help generate content and ad images.
• Training and Development: Provide cross-functional training and development opportunities to enhance understanding and collaboration between sales and marketing teams. The more education available to these departments that helps them understand each other will help to align the team objectives even further.

Signs play an important role in Smarketing because they help to effectively communicate messages to potential customers, increase brand visibility, promote products or services, drive foot traffic to a physical location, and ultimately drive sales. Well-designed signs attract the attention of foot traffic, create a positive first impression, and convey key information about your products and services. By integrating cohesive branding elements into your signs, you can enhance the overall marketing strategy and create a more consistent and memorable customer experience. Additionally, signs help to reinforce advertising campaigns, promotions, and other marketing efforts, making it a valuable tool for driving sales and building brand familiarity. By partnering with experts like Signarama Brighton that understand the concept and importance of Smarketing can provide a significant advantage in today's competitive business landscape. Aligning goals, improving communication, increasing collaboration, and leveraging data-driven insights will set up your business to enhance lead generation. Lead generation increases conversions and maximizes the return on investment (ROI) for your sales and marketing efforts. ---------- Quick Summary: The Power of "Smarketing" and Strategic Signage In today’s competitive landscape, sales and marketing can no longer exist in silos. "Smarketing"—the integration of sales and marketing efforts—ensures that both teams are working toward the same goals, sharing the same data, and speaking the same language. When these two departments align, lead generation becomes more precise, and conversion rates soar. How to Implement Smarketing in Your Business: -Aligned Objectives & Metrics: Ensure both teams are accountable for the same KPIs. Use shared platforms like CRM systems, Trello, or Teams to keep communication lines open and transparent. -The Lead Funnel: View your marketing as the wide top of the funnel and your sales team as the closer. A seamless transition from a marketing lead to a sales follow-up is the key to a symbiotic relationship. -Content & Feedback Loops: Use insights from the sales team to create marketing materials that address real customer challenges. Regular feedback prevents wasted resources and keeps campaigns on track. -Technology & AI: Leverage marketing automation and AI tools to do more with less, streamlining everything from content generation to customer relationship management. The Role of Signs in the Smarketing Funnel: Signs are a physical manifestation of Smarketing. A well-designed sign attracts foot traffic (Marketing), creates a professional first impression, and conveys essential product information that helps close the deal (Sales). By integrating cohesive branding into your signage, you reinforce your advertising campaigns and build the brand familiarity necessary for long-term growth. SEO Keywords: Smarketing strategies for small business, sales and marketing alignment, integrated branding Brighton CO, lead generation signage, Signarama Brighton business consulting. Ready to Align Your Brand for Success? Effective signage is the ultimate tool for driving sales and reinforcing your marketing message. At Signarama Brighton, we don’t just make signs; we help you build a visual strategy that maximizes your ROI. [Talk to a Smarketing Expert] or call us at 303-914-9700 to see how we can help your business grow!

Summer is here! Do you need yard signs to promote your business? We’ve got a special deal just for you. -Set up fees waived through July -- $35.00 $aving$ -Baker’s dozen on Coroplast signs 24” wide by 18” high -*13 signs and stakes for the cost of 12* -Can order single or double-sided Yard signs are an inexpensive way to promote your service business. We’d like to offer a few suggestions to help you attract customers. -Name and phone number LARGE -Limit products services to two or three -Leave off your address -QR codes are popular, but when someone is driving 35 -45 miles past your sign, they will not be able to take a photo -Keep graphic colors simple. Adding gradients and images detracts from the message Yard signs are not long-term marketing. Weather will fade the graphics. They will blow away or get damaged in high wind, hail and rain storms. Get your Summer signs today! [email protected]

Signarama Brighton is a leading sign manufacturing company committed to delivering cutting-edge solutions to our clients. As part of our dedication to innovation and excellence, we are offering an exciting opportunity for a Graphic Designer to join our dynamic team. Position Overview: As a Graphic Designer, you will work closely with our experienced design team to create visually appealing and impactful graphics for various projects. You will be responsible for creating visual concepts, designing layouts, and creating graphic content for various projects. Set up files with sizing and colors for fabrication. Key Responsibilities: Design Creation: Collaborate with the sales and design team to create visually engaging graphics for signage and marketing materials. Assist in developing design concepts that align with the customer’s brand guidelines and project objectives. Project Collaboration: Work closely with cross-functional teams to understand project requirements and contribute creative solutions. Participate in brainstorming sessions and offer fresh perspectives on design ideas. Production Support: Assist in preparing design files for production, ensuring accurate specifications and adherence to fabrication standards. Collaborate with our fabrication and production teams to address design-related challenges and optimize visual outcomes. Learning and Development: Engage in ongoing learning opportunities to enhance graphic design skills and stay updated on industry trends. Quality Assurance: Participate in the review process to ensure the quality and consistency of design deliverables. Implement feedback to improve and refine designs throughout the project lifecycle. Qualifications: Bachelor's degree in Graphic Design or related field Proven experience as a Graphic Designer, preferably in a manufacturing or industrial setting Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Strong design skills with a keen eye for detail Math aptitude required Excellent communication and collaboration skills Ability to work independently and as part of a team Knowledge of printing processes and requirements for print materials a plus Experience with web design and digital marketing is a plus What We Offer: Excellent Inside sales and project support Superior Graphic Design support Fun and energetic environment Teamwork Health and Dental (contributory) Paid Vacation 401K + company contribution Continuing education and on going training High level of integrity and work ethic Salary: Annual $35,000-$40,000, dependent on experience. If you are a passionate and creative Graphic Designer looking to make an impact in a dynamic manufacturing company, we invite you to apply for this exciting opportunity by filling out the contact form on this page and uploading your resume.

In a world where internships often conjure images of corporate offices and coffee runs, there lies a hidden gem of opportunity in the realm of manufacturing, specifically in signs. Here, amidst the hum of machinery and the scent of raw materials, high school students are discovering a whole new world of hands-on experience and invaluable lessons. Meet our most recent intern, Gavin a junior in the High School Internship program. 27J School District hosted a speed dating style Internship interview process. Each student filled out a standardized “resume” and each participating business had a job description for their intern position. The potential interns from three separate 27J High Schools researched the companies prior to the interviews and selected 4-6 companies to approach as candidates. Gavin was enthusiastically first in line to interview with us. He had done his research and was genuinely excited to learn more about the sign industry. “He was very well-spoken and forthcoming. He was easily my top choice.” said the interviewing Sales Manager. Liz Gutierrez. A Leap into the Unknown Stepping through the doors of the manufacturing company on any intern’s first day, they will be greeted by a symphony of sounds: the rhythmic clang of metal against metal, the low whirr of air compressors, and the occasional hiss of pressure. It can be overwhelming at first, but amidst the organized chaos, is a thirst for knowledge. Every successful sign professional has an endless need for knowledge and Gavin fit right into that. His mentors wasted no time in acquainting him with the intricacies of the sign manufacturing process, from the initial design phase to the final quality checks. The precision and skill required at every step is eye-opening to any employee, especially a young intern. Learning by Doing Gavin was eager to absorb as much as he could. From attending our Monday morning job status meeting, to learning how to apply vinyl and operate the flatbed, he was easy to train and retained the information he learned from week to week. One of Gavin’s favorite aspects of the internship was the opportunity to get hands on. From assembling components on the production line to troubleshooting minor equipment issues, he was entrusted with tasks that made him feel like a valued member of the team. Beyond the Shop Floor Beyond the technical skills gained on the shop floor, we hope the internship also provided him with invaluable lessons in teamwork, communication, and time management. We strive to teach the value of adaptability and flexibility. In a manufacturing setting where deadlines are tight and priorities can shift in an instant, being able to think on your feet and embrace change is essential. These soft skills are just as crucial to success as technical expertise. A Journey of Personal Growth As Gavin's internship ended, we could not help but reflect on how much he had grown, both personally and professionally, in such a brief time. What began as a leap into the unknown had blossomed into a journey of self-discovery and empowerment. When asked what he learned from this experience, Gavin responded “Critical thinking skills and how to solve problems”. In the end, it's not just about the products we manufacture, but the people whose lives we touch and the lessons we learn along the way. And for that, we are not only grateful for the opportunity to mentor Gavin, but also to be able to provide a steppingstone for more motivated, knowledge-thirsty individuals like Gavin to pursue their dreams through personal development.

In the world of school athletics, where every moment counts and communication is key, the role of branded signs cannot be overstated. From guiding spectators to their seats to displaying team achievements, signs, graphics, banners and more serve as essential tools in enhancing the overall experience for players, coaches, fans, and visitors alike. Safety is of high importance within Athletic departments. Not only for the participants but for the spectators. Having clear, concise signs that direct you to exits and medical assistance in case of emergencies is necessary to keep everyone safe. In recent years, digital signage has revolutionized the way athletic departments engage with their audience, offering dynamic and interactive opportunities to inform and entertain as well. Interior and exterior scoreboards help to get excitement going at sporting events. Adding a digital message board to the school entrance sign provides the opportunity to announce upcoming sports events and display school spirit. When it comes to school branding and athletic signs, it is important to create a cohesive visual identity that reflects the values, culture, and spirit of the school. Here are some key considerations and strategies for effective school branding and athletic signage: 1. Guidance and Wayfinding Design clear and concise wayfinding signage to help visitors navigate the school campus and athletic facilities. Incorporate school colors and logos to maintain brand consistency. One of the primary functions of signs for an athletic department is to provide clear guidance and wayfinding for visitors. Large events, such as tournaments or championship games, often draw crowds from everywhere, many of whom may be unfamiliar with the layout of the facilities. Well-placed exterior signs directing attendees to parking areas, blade signs for ticket booths, restrooms, and dimensional lettering and graphics for concession stands can significantly improve the flow of foot traffic and reduce confusion, ensuring a smooth and enjoyable experience for all. Ensure that all signage, including directional signs and informational displays, is accessible to individuals with disabilities in compliance with ADA regulations. 2. Promotion and Branding Ensure consistency in branding elements such as colors, logos, fonts, and messaging across all school and athletic signage. This helps reinforce the school's identity and creates a unified visual presence Athletic departments rely on effective branding and promotion to attract fans, boost team spirit, and foster a sense of community pride. Signage plays a crucial role in this regard, serving as a canvas for displaying team logos, colors, and slogans. Banners hung around the stadium or gymnasium not only add vibrancy to the atmosphere but also reinforce the school's identity and values. 3. Recognition and Celebration Create displays to celebrate the achievements of student athletes and teams. This could include honor boards, plaques, or banners recognizing championship victories, record-breaking performances, and individual accomplishments. For athletes, coaches, and supporters alike, there is nothing quite like the feeling of seeing one's achievements proudly displayed for all to see. Signs provide the perfect platform for recognizing individual and team accomplishments, whether commemorating championship victories with recognition banners, honoring Hall of Fame inductees, or celebrating record-breaking performances with plaques and awards. By prominently featuring such achievements within the athletic facilities, schools can inspire current and future generations of athletes while fostering a culture of excellence and achievement. 4. Engagement and Interaction Traditional static signage is increasingly being supplemented—or even replaced—by dynamic digital displays. Digital signs offer many benefits beyond static signs, including the ability to deliver real-time information, updates, and multimedia content. From displaying live stats on scoreboards during games to streaming video highlights and interviews, digital signage has the power to captivate audiences and enhance their overall viewing experience. Install digital or traditional scoreboards in athletic venues with customized graphics and animations featuring the school's branding. This not only serves a functional purpose but also enhances the overall atmosphere of sporting events. Explore sponsorship opportunities for athletic signage to help offset costs and generate revenue. This could involve partnering with local businesses or alumni to sponsor specific signage elements in exchange for advertising exposure. 5. School Spirit Involve students, parents, alumni, and community members in the design and implementation of school branding and athletic signage to foster a sense of pride and ownership in the school's visual identity. When you first enter a School or Stadium, visually seeing the school colors and mascot creates excitement. Direct visitors through the school, past mural walls that emphasize achievements and the history of the school. This could include murals, wall graphics, and window decals featuring school mascots, landmarks, or historical moments. Students and visitors will enjoy looking at the historical wall and finding themselves or family members displayed. From basic vinyl graphics and full color print to adding dimensional elements to emphasize dates, championships won, and athletes, the mural wall of fame brings out the school spirit in everyone who views it. 6. Managing Emergencies Signs play a crucial role in managing emergencies during sports events by providing clear instructions, guidance, and information to both participants and spectators.

• Clearly marked Exit signs direct people to the nearest exits.
• Signs indicating evacuation routes help to guide people to safe assembly points.
• Emergency contact information for medical personnel and security can facilitate quick response and assistance.
• Signs clearly showing First Aid Stations or medical facilities will help injured participants or spectators receive quick medical attention.
• Signs outline emergency procedures, such as what to do in case of severe weather, active shooter situations, medical emergencies such as cardiac emergencies and location of Automated External Defibrillators (AED) can potentially save lives.

Strategically placing and utilizing these types of signs, sporting events can enhance preparedness, response time and overall safety of all people attending and participating. Let's wrap it up! By implementing these strategies, schools can effectively use branding and athletic signage to enhance school spirit, promote events, and create a welcoming and safe environment for students, staff, and visitors. Invest in high-quality materials and construction for signage to ensure longevity and durability, particularly for outdoor signage exposed to the elements. ---------- Quick Summary: The Impact of Branding and Signage in School Athletics In school sports, signage is a powerhouse for both safety and spirit. Whether it’s navigating a crowded tournament or celebrating a championship win, cohesive branding creates a professional, high-energy environment for athletes and fans alike. From traditional banners to cutting-edge digital scoreboards, a strategic signage plan reinforces school identity while ensuring every event runs smoothly. The 6 Pillars of Athletic Signage: 1. Safety & Wayfinding: Clear exit signs, medical station markers, and ADA-compliant directional graphics are essential for managing large crowds and emergency situations. 2. Cohesive School Branding: Consistent use of colors, mascots, and logos across stadium banners and gym graphics fosters a unified sense of community pride. 3. Recognition & Celebration: "Walls of Fame," plaques, and championship banners celebrate student achievements and inspire the next generation of athletes. 4. Digital Engagement: Modern LED scoreboards and digital message centers at school entrances allow for real-time updates, live stats, and increased student engagement. 5. School Spirit & History: High-impact mural walls and window decals that showcase the school’s history turn empty hallways into immersive experiences for alumni and visitors. 6. Sponsorship Opportunities: Strategic signage placement offers valuable advertising space for local businesses, helping to offset costs and generate revenue for athletic programs. SEO Keywords: School athletic signage Colorado, custom gym banners, stadium wayfinding signs, digital scoreboards for schools, Signarama Brighton school spirit graphics. Build a Winning Environment for Your Teams Don’t let your athletic facilities blend into the background. Whether you need a high-impact "Wall of Fame" or durable outdoor directional signs for your next big tournament, our team specializes in high-quality materials that stand up to the Colorado elements. Request a School Branding Consultation or call us at 303-914-9700 to elevate your school’s spirit today!

You really never know where you will meet the most interesting people and the impact that one single meeting could have on the trajectory of your life. I was at the beam-topping ceremony for the new National Western Stock building. They had some cookies I liked in the refreshment area. (You know the snowball cookies with pecans. The ones covered in powdered sugar??) Of course, I had to have some! After the beam topping was completed, I was getting ready to leave, and I noticed that there were still some cookies left. I wandered over to have just one more. As I walked up, there was a group of women standing there. Before I was able to get any cookies, we made some small talk, I asked them how they were involved with the National Western Stock building project. Turns out, they were with an organization that worked with General Contractors to find MBE, WBE and DBE (Minority owned Enterprise, Women Business Enterprise and Disadvantaged Business Enterprise) certified businesses to fill the participation requirements of the contract. I told them WBENC (Women Business Enterprise Network Council) was the one who had notified me of the project. As a WBE business ourselves, the WBE Council had reached out and wanted to know if the National Western Stock Building was something I would be interested in. (um.... yes!) The signs for the project were completely within my wheelhouse and we would be honored to have the opportunity to work on a project that would be so prevalent in Denver. The entire process started last February 2023 and in November 2023 we were awarded the contract for the Signs. The conversation continued about the opportunities available for WBE and MBE companies in Colorado. And ended with one of the ladies saying... “we like to work with people who become our Friends”. This was a great reminder of the unexpected opportunities that can arise from simple moments and interactions. The idea of doing business with people who become friends is very powerful, as it often leads to more meaningful and collaborative partnerships. Collaborating with those you trust not only transforms the business landscape but also fosters a unique synergy that goes beyond the traditional client-vendor relationship. The positives of doing business with friends can be limitless—where shared values, mutual understanding, and a genuine connection create a foundation for success. They become fulfilling collaborations that elevate both the business and the bonds of friendship. The importance of networking, being open to conversations, and seizing opportunities when they present themselves cannot be stressed enough. Sometimes, it’s those casual encounters over cookies or small talk that can lead to significant business ventures. So, here’s to more “sweet” moments and the potential friendships and business opportunities they may bring. Cheers to your success!

Recently, I received a call from a Signarama owner from a different state. They wanted help with their marketing and were concerned about their low sales, especially during the last two months of the year. They told me “You seem to be Everything, Everywhere, All at Once.” This caused me to pause and I took a moment to reflect on the impact of our marketing. We are constantly adjusting and enhancing our methods and reach to maintain and attract new customers. I responded that if you're asking about the concept of a business being "everything, everywhere, all at once," it means that you need to have a strong and ubiquitous presence across various channels, platforms, and markets. Here are some strategies that we have tested and use, that your business may employ to achieve a widespread and comprehensive presence: Multi-Channel Marketing: Utilize various marketing channels such as online advertising, social media, email marketing, and content marketing. But don’t forget about traditional channels such as networking events, new business open houses, and your local Chambers. Utilize magazine and newspaper articles to reach a diverse audience. Don’t just think on the ground either, advertise on a Billboard along a busy highway. Vertical Markets: Extend your business operations to different vertical markets to tap into new markets and reach a broader customer base. Focus on 3 or 4 market segments to become the “expert” and “go-to” for these organizations. Attend their trade shows or events and create market collateral and advertisements specific to these markets. Diversification: Offer a wide range of products or services to cater to different customer needs and preferences, expanding your business's scope and relevance. Develop a cross-selling program. “If they purchased this... they may be interested in that” type of strategy. Digital Presence: Establish a strong online presence through a user-friendly website, e-commerce platforms, and social media outlets to engage with a larger audience. Utilize a scheduling tool to broadcast everything, everywhere, all at once. Follow your customers and vendors and share their content. Also, follow your biggest competitors on social media to be able to keep tabs on what they are up to and what is working for them. Buffer is useful to post to multiple social media platforms at once and you can schedule in advance for holidays, special events and product rollouts. Collaborations and Partnerships: Form strategic partnerships or collaborations with other people, businesses and organizations to increase your reach and access new customer segments. Get involved with your local Chamber, Economic Development and become present at key events in your community. If you are involved in a non-profit organization, make this known and share your experiences. Innovation: Stay ahead of the curve by reading and learning what is new and exciting in your industry as well as your target markets. Introduce new products or services and adapt to emerging trends that can benefit your customers. Customer-Centric Approach: Focus on delivering excellent customer experiences to build a loyal customer base and positive word-of-mouth, which can contribute to your business's omnipresence. Customers will pay more for exceptional customer experience. Technology Integration: Leverage technology to streamline operations, enhance customer interactions, and expand your business capabilities. CRM Customer Relationship management software, online buying on sites such as Shopify, Tracking Software that notifies you when there is a review, news articles about you or your business, and even what your competition is doing. Talkwalker is what we use and just recently discovered that an article about our Hobo Boxer Rescue relationship was shared in a newspaper in France. (Read it Here) Brand Yourself – most importantly brand YOU. Your personal-brand is different than your company brand. Distinguish yourself from others in your field. Your personal-brand statement has to be strong, short, descriptive, and catchy all at the same time. Years ago, I was discouraged from branding myself as “The Sign Lady,” having a separate personal-brand was not a “thing” ... We were ahead of the trend, and it’s paid off. So, find your personal-brand and not only market it but shout it from the rooftops! "Everything, Everywhere, All at Once." takes time and effort. Businesses should carefully plan and take calculated risks to execute their strategies to create this type of presence. At the end of the day, whatever you employ, make sure you have a way to track your ROI so you can spend your time and money effectively as possible. ---------- Quick Summary: How to Be "Everything, Everywhere, All at Once" In a crowded market, simply "having a sign" isn't enough—you need a ubiquitous presence. Achieving business omnipresence means being top-of-mind for your customers across every possible channel. From high-tech digital scheduling to the "old-school" power of personal branding, a successful marketing strategy is about diversification, consistency, and a relentless focus on the customer experience. Strategies for a Widespread Business Presence: -Multi-Channel Synergy: Balance digital tools like social media and email marketing with high-impact traditional channels like billboards and local Chamber of Commerce networking. -Vertical Market Expertise: Don’t try to be everything to everyone at once. Pick 3–4 specific market segments (like real estate or healthcare) and become their dedicated expert. -Leverage Automation: Use tools like Buffer to schedule social media content in advance and Talkwalker to track your brand mentions across the globe. -Strategic Partnerships: Collaborate with non-profits and other local businesses. These relationships build trust and expand your reach into new customer segments. -The Power of Personal Branding: Your personal brand is separate from your company. Finding a unique identity—like "The Sign Lady"—creates a memorable connection that a corporate logo alone can't achieve. SEO Keywords: Multi-channel marketing strategy, personal branding for business owners, Brighton CO business networking, small business diversification, Signarama Brighton marketing tips. Ready to Make Your Brand Omnipresent? Building a widespread presence takes time, effort, and the right visual partners. Whether you need a highway billboard, a fleet of wrapped vehicles, or trade show collateral for your next vertical market event, we have the tools to make you "Everything, Everywhere." Contact The Sign Lady at 303-914-9700 to start scaling your brand today! --------- Quick Summary: The Power of Networking and WBENC Partnerships Meaningful business opportunities often start in the most unexpected places—even over a plate of cookies at a topping-out ceremony. For Signarama Brighton, being a Certified Women Business Enterprise (WBENC) isn't just a title; it’s a gateway to collaborating on iconic Colorado projects like the new National Western Stock building. This project serves as a reminder that the best business partnerships are built on trust, shared values, and genuine connection. Key Takeaways for Business Growth: -Seize the Moment: You never know who you will meet at community events. Small talk can lead to significant contracts when you are open to new connections. -The Value of Certifications: Organizations that work with General Contractors often look specifically for MBE, WBE, and DBE certified businesses to meet project participation requirements. -Friends Doing Business with Friends: Moving beyond the "vendor" label creates a unique synergy. Collaborating with people who become friends leads to more fulfilling and successful project outcomes. -Community Involvement: Being present at local milestones, like the National Western Stock building project, allows your business to contribute to the growth and history of the Denver metro area. SEO Keywords: Certified WBE sign company Colorado, National Western Stock building signage, Denver business networking, women-owned sign shop Brighton, professional signage partnerships. Looking for a Partner, Not Just a Vendor? We believe that the best signs are built on the best relationships. Whether you are looking for a certified WBE partner for a major construction project or need a local expert for your small business, we are here to build a lasting connection. [Work with a Certified WBE Partner] or call us at 303-914-9700 to discuss your next big project!

Now is a great time to look back on your 2023 business year. Get a head start on 2024 with our Business Action Items & Marketing Initiatives checklist. Set new goals for the new year and try something new with your Marketing! Download our Year-End Checklist

Year-end Business Checklist

• Review Last Year's Revenue Goals
• Run Year-End Financial Reports
• Update Employee & Payroll Info
• Update Vendor Files
• Conduct Inventory Audit
• Backup Your Computers/Database
• Consider your Staffing Needs for 2024
• Create a list of your Business Accomplishments and take a moment to celebrate how far you have come

Year-end MARKETING checklist

• Audit your website. Click all links, check all your forms, make sure all is working.
• Audit Social Media. What platforms are you serving your business? What posts worked well? What didn't?
• Plan Events to Attend in 2024
• Update Event Signs: Pop-up Displays, Tablecloths, Promotional Productions
• Audit your Competitors. Look at their websites, Social Media, Ads, Reviews
• Evaluate Marketing Budget from 2023 and set for 2024
• Create some content to start 2024 strong. Blogs, Articles, Case Studies (don’t be afraid of ai!)
• Evaluate your storefront. Do you need updated hours? New Window Graphics? Does your sign need servicing?

Set 2024 Business Goals

When setting business goals for the new year use the 50/50 rule. Half of the goals should be attainable and the other half of the goals should be "shoot for the moon" type of goals. This approach aims to strike a balance between setting realistic, achievable targets and pushing yourself or your team to reach more ambitious objectives.

Set 2024 Marketing Initiatives

Setting effective marketing initiatives involves a strategic approach to promote products or services, build brand awareness, and drive business growth. Evaluate what worked well in the past and how you can recycle and reapply it in 2024. Test out a new method of advertisement in 2024 to see if it has a potential for an untapped market or to know that it won't work for your business.

Print out our downloadable checklist and keep it in front of you all year long to remind you of your goals and direction. Download our Year-End Checklist

The famous saying goes “history repeats itself” and every few years or so we see the same trends resurface. Maybe it’s been tweaked or it now carries the name “Retro”, but it always comes back around. Here are some things in the sign industry that we are seeing make a comeback or being repurposed in a new way: STENCILS – Before vinyl became mainstream in the 1990s, paint was the primary method of advertising not only on vans, trucks, and cars but also on all sorts of signs. Stencils became a prominent tool in a sign maker’s bag of tricks to create beautiful lettering and images that were eye-catching and could be repeated. Recently, we completed some stencils with our laser engraver for a catering company so that they could “dust” powdered sugar logos onto cupcakes. A relatively innovative use for a regular stencil. Businesses are using stencils to “brand” their tools with their logo and information. Tools are the number one thing stolen from work trucks, so it is imperative to keep track of important business assets. A movie set for Wise Guys was shown using stencils on a window to give a 1957 look to the graphics. Signspotter Greg Leming sent this snapshot of a downtown bar (the “Arnold’s” sign, top right) being temporarily transformed into “C.C. Bonito Italian Bread & Grocery”. This photo captures the Hollywood sign crew using paper templates to create the window sign. NEON – Neon lighting debuted back in 1910 by a French engineer by the name of Georges Claude. As the years went on and as the sign industry grew, the popularity of neon signs declined due to safety concerns, inefficiency and expense. Now neon lighting has become a high-paid rare artistry, but the need for nostalgia is in demand. To meet somewhere in the middle LED tubing has been developed. It’s definitely not the exact same effect that neon gas lighting gives, but it comes close, is easy to service, more simple to maintain, and is energy efficient. MAGNETS – The first classic magnets were developed in the late 1960s by Sam Hardcastle because the Space industry needed magnetic numbers and letters for visual tracking charts. Fast forward to the early 1990s several companies were creating these molded magnets for advertising and souvenir purposes. Magnets have been used primarily on vehicles to promote the business name. But now cars and trucks are not manufactured with steel and the magnets don’t adhere. As a result, new ways to use magnets have emerged. Now magnets are becoming increasingly popular in many forms of signage, especially when a section of a sign needs to be easily changed. From employee-of-the-month signs (see our featured article on our own employee-of-the-month sign in Signs of The Times Magazine here) to vehicle magnets and ballot boxes to office suite signs, the use of magnet signs is consistently growing. Modern problems often call for solutions that worked in the past. We often say “why reinvent the wheel?” ---------- Quick Summary: Why "Old School" Signage Trends are Making a Comeback In the sign industry, great ideas never truly go out of style—they just get repurposed. From the hand-painted look of the 1950s to the classic glow of neon, "retro" trends are resurfacing as modern businesses look for unique, high-impact ways to stand out. At Signarama Brighton, we combine these timeless aesthetics with modern technology to provide durable, efficient solutions. 3 Classic Trends Reimagined for Today: -The Return of Stencils: Once a primary tool for vehicle lettering, stencils are finding new life. We use laser-engraved stencils for everything from "branding" job-site tools to prevent theft, to creative culinary uses like dusting powdered sugar logos onto event cupcakes. -Modern Neon (LED Tubing): While traditional gas-filled neon is a rare artistry, LED neon alternatives offer the same nostalgic glow with better energy efficiency, lower maintenance, and increased safety for modern storefronts. -Magnetic Innovation: Magnets aren't just for car doors anymore. With many modern vehicles moving away from steel bodies, we’ve pivoted to using magnets for modular signage systems, such as interchangeable "Employee of the Month" displays and flexible office suite signs. SEO Keywords: Retro signage trends, LED neon signs Colorado, custom stencils for business, modular magnetic signs, Signarama Brighton innovative branding. Looking for a Unique Way to Brand Your Business? Sometimes the best solution is a modern twist on a classic technique. Whether you want a "1950s Hollywood" hand-painted look or a sleek LED neon display, our team has the tools to bring your vision to life.

If you have decided to purchase a banner, it is very important to place your new banner in a position that will do your company the best. By selecting the proper location, you can ensure that your new purchase will perform up to expectations and that it will be able to function to the utmost. The old slogan, “location, location, location,” applies to much more than real estate. When you are placing a banner, this is the most important factor. Here are some useful tips to help you find the best location for your banner

Tips on finding the Best Location for your Banner

Make it Visible – Placing a banner on the side of your building or under an overhang can greatly reduce the ability of potential customers to see this banner. You will need to make sure that your banner is located where it can be easily seen from the majority of directions and angles. Try it Out – Before you finalize your banner’s position, try hanging it from several different angles. Then, place yourself in your customer’s position. Is it visible from the road, or sitting in a car? Can it be easily seen from across the street in multiple directions? You will need to find the one location that provides the most visibility. Take some time with this step to make sure that your final location is the right location. Remember the Elements – Weather can be detrimental to your new banner. If it is not secured properly, your banner may flap in the wind, making it unintelligible to passing pedestrians and vehicles. Make sure that your banner is located somewhere where there is at least some protection from the elements. If this is impossible, make sure that the banner is well secured and that it will not flap in the wind, obscuring the text. Get Feedback – Try to find a few impartial friends to test-drive your banner. Ask them to walk and/or drive by your location and get their input on what they think of the banner. Ideally, do not reveal what your banner says to these test drivers. It is important to make sure that they are able to read the banner as they pass by. You know what the banner says and your brain may automatically fill in places that may not be completely visible. By conducting this test, you can make sure that everyone will be able to read your banner, regardless of whether they are walking or driving by. Don’t Be Afraid to Change – If your banner is not performing up to expectation, a move may be in order. Try a few different locations at first, to see which one provides the desired effect. Once you have narrowed down your options, you will be able to select the best location for your banner, based on actual customer reaction. This step should be carefully documented to provide you with the most useful data. --------- Quick Summary: How to Choose the Best Location for Your Banner A custom banner is only as effective as its placement. To ensure your message actually reaches your target audience, you must consider visibility, weather conditions, and the perspective of passing traffic. The "perfect" spot is rarely the most obvious one; it’s the one that survives the elements and captures attention in seconds. Top Tips for High-Impact Placement: -Maximize Visibility: Avoid "dead zones" like deep overhangs or the sides of buildings that face away from traffic. Ensure your banner is visible from multiple angles and directions. -The Driver’s Test: View your banner from a car’s perspective. Is it readable at 40 mph? Take the time to test different heights and angles before final installation. -Protect Against the Elements: Wind is a banner's worst enemy. Secure your banner tightly to prevent flapping, which obscures text and causes premature wear. In high-wind areas, consider mesh materials or heavy-duty reinforcements. -Get Unbiased Feedback: Ask someone unfamiliar with your business to drive by. If they can’t tell who you are and what you offer in 3–5 seconds, your placement (or your design) needs an adjustment. -Be Adaptive: Don't be afraid to move your banner if you aren't seeing an uptick in traffic. Tracking customer reactions to different locations is the best way to find your "sweet spot." SEO Keywords: Best place to hang a business banner, banner visibility tips, outdoor banner installation Colorado, high-impact signage placement, Signarama Brighton custom banners. Need a Banner That Stands Out? Placement is key, but so is quality. At Signarama Brighton, we provide heavy-duty, vibrant banners designed to withstand the Colorado wind and sun. Order Your Custom Banner Now or call us at 303-914-9700 for expert advice on the best materials and sizes for your specific location!