If you have decided to purchase a banner, it is very important to place your new banner in a position that will do your company the best. By selecting the proper location, you can ensure that your new purchase will perform up to expectations and that it will be able to function to the utmost. The old slogan, “location, location, location,” applies to much more than real estate. When you are placing a banner, this is the most important factor. Here are some useful tips to help you find the best location for your banner

Tips on finding the Best Location for your Banner

Make it Visible – Placing a banner on the side of your building or under an overhang can greatly reduce the ability of potential customers to see this banner. You will need to make sure that your banner is located where it can be easily seen from the majority of directions and angles. Try it Out – Before you finalize your banner’s position, try hanging it from several different angles. Then, place yourself in your customer’s position. Is it visible from the road, or sitting in a car? Can it be easily seen from across the street in multiple directions? You will need to find the one location that provides the most visibility. Take some time with this step to make sure that your final location is the right location. Remember the Elements – Weather can be detrimental to your new banner. If it is not secured properly, your banner may flap in the wind, making it unintelligible to passing pedestrians and vehicles. Make sure that your banner is located somewhere where there is at least some protection from the elements. If this is impossible, make sure that the banner is well secured and that it will not flap in the wind, obscuring the text. Get Feedback – Try to find a few impartial friends to test-drive your banner. Ask them to walk and/or drive by your location and get their input on what they think of the banner. Ideally, do not reveal what your banner says to these test drivers. It is important to make sure that they are able to read the banner as they pass by. You know what the banner says and your brain may automatically fill in places that may not be completely visible. By conducting this test, you can make sure that everyone will be able to read your banner, regardless of whether they are walking or driving by. Don’t Be Afraid to Change – If your banner is not performing up to expectation, a move may be in order. Try a few different locations at first, to see which one provides the desired effect. Once you have narrowed down your options, you will be able to select the best location for your banner, based on actual customer reaction. This step should be carefully documented to provide you with the most useful data. --------- Quick Summary: How to Choose the Best Location for Your Banner A custom banner is only as effective as its placement. To ensure your message actually reaches your target audience, you must consider visibility, weather conditions, and the perspective of passing traffic. The "perfect" spot is rarely the most obvious one; it’s the one that survives the elements and captures attention in seconds. Top Tips for High-Impact Placement: -Maximize Visibility: Avoid "dead zones" like deep overhangs or the sides of buildings that face away from traffic. Ensure your banner is visible from multiple angles and directions. -The Driver’s Test: View your banner from a car’s perspective. Is it readable at 40 mph? Take the time to test different heights and angles before final installation. -Protect Against the Elements: Wind is a banner's worst enemy. Secure your banner tightly to prevent flapping, which obscures text and causes premature wear. In high-wind areas, consider mesh materials or heavy-duty reinforcements. -Get Unbiased Feedback: Ask someone unfamiliar with your business to drive by. If they can’t tell who you are and what you offer in 3–5 seconds, your placement (or your design) needs an adjustment. -Be Adaptive: Don't be afraid to move your banner if you aren't seeing an uptick in traffic. Tracking customer reactions to different locations is the best way to find your "sweet spot." SEO Keywords: Best place to hang a business banner, banner visibility tips, outdoor banner installation Colorado, high-impact signage placement, Signarama Brighton custom banners. Need a Banner That Stands Out? Placement is key, but so is quality. At Signarama Brighton, we provide heavy-duty, vibrant banners designed to withstand the Colorado wind and sun. Order Your Custom Banner Now or call us at 303-914-9700 for expert advice on the best materials and sizes for your specific location!