Whether you need a new business sign for your building or simply want to refresh the signs you have, the number of available options can be overwhelming. Let's face it: Your business sign is an investment and an opportunity to make a great impression, so the stakes are high. That's why we designed this quick reference guide for various types of building signs to help simplify the process of picking the ideal business sign for your brand and location.

This type of busines sign has 3D letters and logo. It is not illuminated, yet it still makes a big impact. Your brand logo and text shapes are reproduced exactly using painted aluminum or acrylic. This is one of the most economical channel letter options.

As the name implies, the light shines through the font face of the letter. Individual 3D letters and shapes are backlit with energy-efficient, low-voltage LED lights. This type of business sign is highly visible during the day and at night.

This 3D sign with LED lights that shine in the back, creates a bright glow around each shape. This sign is installed 2” away from the wall to give the light space to shine. It’s the opposite of the frontlit sign, with an open clear back that also protects the sign from the elements.

Detailed colorful business logos can be illuminated using a custom shaped lightbox. Using a special graphic to cover the face of the box, the colors stay vibrant during the day and when back lit at night.

A great business sign is a blend of imagination, technology and craftsmanship. All of the above technologies can be combined together to create something truly unique and special to elevate your brand.