
At Signarama Concord, we believe great signage is more than just letters on a building — it’s the welcoming handshake that turns curious passersby into loyal customers. That’s why we were thrilled to partner with the dynamic duo behind Benny’s Fresh Eats & Market to bring their new venture to life with eye-catching, professional signage that perfectly captures their fresh, welcoming brand.
Located at 1198 Weirs Boulevard in the heart of Weirs Beach, Laconia, NH, Benny’s Fresh Eats & Market is the exciting new addition the Lakes Region has been waiting for. Brothers Ethan and Oliver Roy, already beloved for their successful Water Street Cafe, have poured their passion into this one-stop deli and market. From handcrafted sandwiches and wraps to fresh bowls made with quality ingredients, rotating daily specials, and convenient everyday essentials — including delivery options — Benny’s delivers authentic flavors and hometown convenience in a cozy, inviting atmosphere.
We designed and installed a complete signage package tailored to their high-visibility location in the Weirs traffic circle. This included striking canopy signage that draws the eye from the road, bold pylon signage for maximum roadside impact, and a prominent building sign that ties everything together with clean, modern branding. The result? A cohesive look that stands out beautifully against the scenic Lakes Region backdrop while communicating freshness, quality, and reliability at a glance.
Spotlight on Benny’s Fresh Eats & Market: Family, Flavor, and Fresh Starts
Ethan (25) and Oliver (28) Roy are true hometown success stories. Graduates of Gilford High School, the brothers took over Water Street Cafe in 2022 from their aunt and uncle, who ran it for over 30 years. Their seamless teamwork — Oliver handling numbers and logistics while Ethan masters the recipes and kitchen operations — has created something special. As Oliver shared, they’re “two peas in a pod,” and opening Benny’s together was a natural next step.
Open daily with extended weekend hours (up to 10 PM Thursday–Saturday), the market serves breakfast through dinner, fresh deli items, and even booze delivery — making it the ultimate go-to spot for locals and visitors alike. Whether you’re craving a quick sandwich on the way to the beach, stocking up on market essentials, or ordering takeout for the family, Benny’s delivers quality you can taste.
What sets Benny’s apart is their commitment to fresh food done right. Handcrafted with care using top ingredients, their menu celebrates simple pleasures done exceptionally well. In a world of chain restaurants and grab-and-go mediocrity, Ethan and Oliver are proving that family-owned businesses rooted in community and craftsmanship still thrive. Their enthusiasm is infectious, and the early buzz around town shows the Lakes Region is embracing them with open arms. If you haven’t stopped by yet, do yourself a favor — the food really does taste better when it comes from people who care this much.
Why Quality Signage Matters for Growing Businesses Like Benny’s
For new businesses like Benny’s, first impressions are everything. In a busy tourist area like Weirs Beach, your signage needs to work hard 24/7 — attracting attention, reinforcing your brand, and building instant credibility. Our team at Signarama Concord specializes in durable, high-impact solutions that perform in New Hampshire’s variable weather while looking sharp year-round.
From concept and design to professional installation, we worked closely with Ethan and Oliver to ensure every sign reflected their vibrant personality and commitment to quality. The canopy and pylon signs provide excellent visibility for drivers circling the Weirs, while the building signage creates a polished, professional presence that welcomes walk-ins.
We’re incredibly proud to have played a small role in helping Benny’s launch successfully. Watching a local family business grow and thrive is what makes our work so rewarding. Truly.
If you’re opening, renovating, or rebranding your business in the Concord or Lakes Region area, or anywhere across the state let Signarama Concord help you stand out. Whether you need vehicle graphics, wayfinding signs, window lettering, or large-format outdoor displays, our expert team delivers results that drive traffic and build your brand.
Stop by Benny’s Fresh Eats & Market today at 1198 Weirs Boulevard and taste the difference fresh, local passion makes. Then give us a call at Signarama Concord to discuss how we can elevate your business visibility.
Congratulations to Ethan, Oliver, and the entire Benny’s team! Here’s to many years of fresh eats and community success! -Caleb
Signarama Concord — 249 Sheep Davis Rd #4, Concord, NH | (603) 225-4081 | Serving the Lakes Region and beyond.
Signarama Concord recently completed an eye-catching wall wrap and mural project for Pepsi in Manchester, New Hampshire. This installation transforms an interior space into a vibrant celebration of the iconic Pepsi brand while reinforcing its presence in the Granite State.
Pepsi, a global leader in beverages, sought a dynamic visual upgrade for its Manchester facility. The goal was to create an engaging environment that energizes employees, impresses visitors, and strengthens brand identity. Signarama Concord’s team rose to the challenge, delivering a custom wall graphic solution that perfectly balances creativity, durability, and impact.
From Concept to Installation
The project began with close collaboration between Pepsi’s team and Signarama Concord’s experienced designers. The mural incorporates Pepsi’s classic red, white, and blue color scheme alongside modern brand elements, refreshing imagery of refreshing beverages, and subtle nods to New Hampshire’s local energy. Dynamic bubbles, crisp product photography, and motivational messaging create depth and movement across the large wall surface. Also incorporated dimensional letters to create even more pop for the overall project.
Signarama used premium, high-resolution materials designed for interior applications. These graphics offer excellent color vibrancy, scratch resistance, and easy maintenance — essential for a busy commercial environment. The installation process was seamless, with minimal disruption to Pepsi’s daily operations. Our certified installers ensured every panel aligned perfectly, creating a flawless, seamless finish that looks like a custom-painted mural.
Why Wall Wraps and Murals Matter
Wall graphics have become one of the most effective ways for businesses to transform blank spaces into powerful branding tools. Unlike traditional paint, wall wraps allow flexibility for future updates while delivering maximum visual punch at a fraction of the cost of a full renovation.
For Pepsi, this mural does more than decorate:
Expert Craftsmanship from Signarama Concord
Located in Concord, NH, Signarama specializes in turning ideas into high-impact signage and graphics. With over two decades of combined experience, our team handles everything from design and large-format printing to professional installation. We serve businesses across New Hampshire with vehicle wraps, outdoor signs, interior graphics, and custom murals.
This Pepsi project highlights our ability to manage complex commercial installations with precision and creativity. Whether you need a single wall accent or a full facility rebrand, Signarama Concord delivers quality results on time and to perfection.
Ready to Transform Your Space?
If your business is looking to make a statement with custom wall graphics, murals, or wraps, contact Signarama Concord today. Let us help you create an environment that reflects your brand’s energy and vision — just like we did for Pepsi in Manchester.
Ready to refresh your walls? Get a free quote today and see what’s possible.
In today's competitive business landscape, creating an inviting and branded environment is key to standing out. Whether you're running a bustling office or a vibrant retail store, wall graphics and murals offer a powerful way to transform blank walls into dynamic canvases that reflect your brand's personality. At Signarama Concord, NH, we specialize in custom wall graphics for businesses, helping local companies in NH and beyond elevate their spaces with high-quality, durable designs. If you're searching for "wall graphics for business" or "custom murals for stores," you've come to the right place.
Why Wall Graphics and Murals Matter for Branding
Wall graphics and murals aren't just decorative—they're strategic tools for branding. In offices, they can foster a sense of company culture, motivate employees, and impress clients. For retail stores, they draw customers in, highlight products, and create memorable shopping experiences. According to industry trends, businesses that invest in custom interior signage see increased engagement and foot traffic. At Signarama Concord, our wall graphic products and services use premium vinyl and laminate that we easily can install, lasts for many years, and is resistant to fading, making them ideal for New Hampshire's varying indoor climates.Consider the psychology behind it: Colors, images, and text on walls can evoke emotions and reinforce your brand message. For instance, a tech startup might opt for sleek, abstract graphics to convey innovation, while a boutique store could choose whimsical murals to enhance its unique vibe. As your local sign shop in Concord, NH, Signarama offers full-service design, printing, and installation for wall graphics, ensuring a seamless process from concept to completion.
Branding Applications in Offices: Before-and-After Ideas
Offices often start as sterile spaces with plain white walls that do little to inspire productivity. Before installing wall graphics, a typical conference room might feel generic and uninspiring, leading to disengaged teams. After? It becomes a branded hub that tells your company's story.Take a standard lobby transformation: Before, it's a simple waiting area with basic furniture and no personality. After adding custom wall graphics featuring your logo, mission statement, and motivational quotes, it turns into a welcoming gateway that reinforces your brand identity. Imagine a timeline mural showcasing your company's history, like this example of a branded office wall that integrates text and imagery for a narrative flow.
This kind of design not only boosts employee morale but also leaves a lasting impression on visitors. Another idea: In break rooms, before graphics, walls might be bare, contributing to a monotonous atmosphere. After installing vibrant murals with nature scenes or abstract patterns, the space feels rejuvenated, encouraging relaxation and creativity. At Signarama Concord, we've helped numerous businesses in the area with office wall graphics, using high-resolution printing to ensure crisp, professional results.For a more interactive approach, consider dimensional graphics—raised elements that add texture. Before, a hallway might be forgettable; after, it features 3D logos and infographics that guide traffic and highlight achievements. These applications are perfect for "wall graphics for business in Concord NH," where local companies seek affordable ways to enhance their professional image without major renovations.

Elevating Retail Spaces with Custom Murals: Before-and-After Inspiration
Retail environments thrive on visual appeal, and custom murals for stores can turn ordinary walls into sales drivers. Before a mural, a store's interior might blend in with competitors, resulting in lower dwell time from customers. After? It becomes an immersive experience that aligns with your brand and products.Picture a clothing boutique: Before, the back wall is plain, doing nothing to showcase inventory. After applying a custom mural with thematic elements like urban street art or seasonal motifs, it draws eyes to featured displays and encourages social media shares. Here's an inspiring example of a retail mural that creates a themed ambiance, transforming a standard space into something extraordinary.In a bookstore or cafe, before murals, walls might feel empty; after, narrative graphics depicting stories or coffee origins add depth, making the space more inviting.
For product-focused retail, consider graphics that integrate shelves or displays. Before, a sports store wall is blank; after a dynamic mural like this baseball-themed installation, it energizes the area and ties into merchandise.At Signarama Concord, our custom murals for stores are tailored to your vision, using eco-friendly inks and materials that withstand high-traffic areas. Searching for "custom murals for stores in Concord NH"? Our team handles everything, from site surveys to professional installation, ensuring your retail space stands out.
Tips for Choosing and Implementing Wall Graphics
To get the most from your investment, start with your brand guidelines—colors, fonts, and imagery should align seamlessly. Measure your walls accurately and consider lighting; matte finishes reduce glare in bright offices, while glossy ones pop in retail settings. Durability is crucial: Opt for vinyl that's easy to clean and UV-resistant.Budget-wise, wall graphics are cost-effective compared to painting or remodeling. At our sign shop in Concord, NH, we can discuss ideas, with options for partial wraps or full murals. Maintenance is simple—gentle cleaning keeps them looking new for years.
Partner with Signarama Concord for Your Next Transformation
Ready to transform your space? Wall graphics and murals are versatile solutions for branding in offices and retail alike. With before-and-after ideas like those shared, you can visualize the impact. As the premier provider of wall graphics for business in NH, Signarama is here to bring your ideas to life. We do them regularly and get a real kick out of the before and after. Contact us today for a quote on custom murals for stores or office graphics—let's make your walls work for you!
In the world of outdoor advertising, billboards stand out as timeless giants that capture attention and drive brand visibility. If you're in Concord, NH, or nearby, Signarama Concord is your go-to expert for custom billboards that make a statement. Specializing in design, manufacturing, and precise installation, this local sign shop ensures your message reaches audiences effectively. Whether you're a small business or a large corporation, their billboards offer unmatched opportunities for advertising. Let's dive into how Signarama Concord brings these powerful tools to life and why they're a smart investment.
The Manufacturing Process at Signarama Concord
Signarama Concord excels in billboard manufacturing, using state-of-the-art computerized design and fabrication equipment to create durable, eye-catching displays. Our process starts with consultation to understand your vision, followed by design for precision.
With in-house manufacturing, Signarama Concord maintains quality control, reducing turnaround times and costs. Our expertise in fabricated signage means they can handle complex projects, ensuring every billboard is built to withstand New Hampshire's and surrounding states varied weather.
Precise Installation: No Size Too Big
Installation is where Signarama Concord truly shines. Their experienced team specializes in outdoor placements, tackling diverse environments from urban streets to highways.
A key advantage? No size is too big. Signarama Concord has produced and installed massive billbaords, with precision and the know how of proper installation so you have abillboard that lasts and looks sleek. This capability makes them ideal for ambitious campaigns in the NH area.
Advertising Opportunities with Billboards
Billboards offer unparalleled advertising opportunities, providing 24/7 exposure to high-traffic audiences. Unlike fleeting digital ads, they create lasting impressions, boosting brand recall by up to 83% according to industry studies.
In a digital age, billboards complement online efforts, driving foot traffic and website visits.
Breaking Down Billboard Costs: Industry Averages and Value
Billboard advertising costs vary widely depending on location, size, type, and campaign duration, but 2025 industry averages offer clear benchmarks for businesses. For a standard static billboard, production and printing typically range from $500 to $3,000 upfront, with installation adding $500 to $3,000. It all depends on size, location, and billboard height.
The primary ongoing expense is rental space. Static billboards average $500 to $5,000 per month in many markets. Billboards excel in value through massive impressions—frequently millions monthly in busy areas—at a low cost per thousand impressions (CPM) of $3 to $10. This positions them as highly efficient compared to other media:
Billboards' constant, unavoidable visibility fosters strong brand recall and drives actions like store visits or searches. Studies show campaigns often deliver $5-6 in revenue per $1 spent! In today's fragmented media environment, their broad, always-on exposure makes the impressions—and results—well worth the investment.
Why Choose Signarama Concord for Your Billboard Needs
Signarama Concord combines local expertise with global Signarama standards, ensuring top-tier billboards that elevate your advertising. From manufacturing to installation, Our end-to-end service guarantees precision and impact. Ready to dominate the skyline? Contact us today for a consultation. With billboards, your message isn't just seen—it's remembered.
Signarama Concord Elevates Hideaway Inns In Newbury NH with Custom Signage
Nestled in Newbury, NH, Hideaway Inns next to Mt. Sunapee, launching in 2025, redefines hospitality with its modern, adventure-focused vibe. Just minutes from Mt. Sunapee Resort and Lake Sunapee, this hotel blends new and modern—with unique, art-filled room that include reocrd players in each room (and a common area with hundreds of records),for solo travelers, couples, and families. You'll also find 24/7 premium coffee, and direct to door check in amongst plenty of other offerings. Signarama Concord is proud to have partnered with Hideaway Inns to enhance this vibrant property with custom signage that boosts visibility, accessibility, and guest experience.
This comprehensive project showcased our expertise in creating signage that aligns with a brand’s vision. From bold exterior features to compliant interior solutions, every element was designed to complement the hotel’s modern rustic aesthetic while ensuring functionality for its diverse guests, from skiers to lakeside explorers.
Here’s what we delivered for them:
Exterior Acrylic Letters: Large white acrylic dimensional letters adorn the porte cochere, offering a sleek, weather-resistant welcome that’s visible day or night with beautiful lighting.
Metal Blade Sign: A custom-fabricated, all-metal blade sign at the hotel’s corner serves as a striking landmark, blending durability with stylish branding.
Pylon Sign Faces: Updated with vibrant graphics and lighting, these refreshed faces ensure the hotel stands out to passersby, enhancing curb appeal.
Braille ADA Signs: Custom interior signs with raised letters and Braille meet federal accessibility standards while matching the hotel’s earthy design.
Emergency Route Signage: Flatbed printed emergency route signs guide guests safely, prioritizing peace of mind for families, depdning on where they are in the hotel.
Common Area Labels: Tailored signage directs guests to lounges, fitness areas, and concierge hubs, seamlessly integrating with the hotel’s unique common room designs (which truly are gorgeous, like the living room).
At Signarama Concord, we handle every project in-house, from design to installation, ensuring precision and efficiency. Our capabilities include:
Custom Design: Collaborating closely with clients to reflect their brand’s identity, like Hideaway’s focus on effortless adventure.
In-House Manufacturing: Using advanced materials like acrylics, metals, and ADA-compliant components for durability and quality.
Professional Installation: Managing every detail on-site for flawless execution, no matter the project size.
Regional Expertise: Serving New Hampshire, Vermont, and border areas of Massachusetts and Maine, with statewide coverage for large clients.
This project underscores our ability to transform properties into welcoming, functional spaces. For Hideaway inns, our signage not only enhances visibility but also supports the hotel’s mission of ‘Invisible Hospitality,’ making it easier for guests to dive into New England’s outdoor adventures.
Business owners looking to elevate their brand with custom signage can trust Signarama Concord. Contact us to create solutions that inform, inspire, and attract, just like we did for Hideaway Inns in Newbury!
Transformative Wayfinding Sign Project for UNH Franklin Pierce School of Law by Signarama Concord
A Tailored Wayfinding Solution for UNH Franklin Pierce School of Law
The Franklin Pierce School of Law, a prestigious institution known for its cutting-edge legal education, required a wayfinding system that would guide students, faculty, visitors, and staff efficiently across its Concord campus. The goal was to create a signage system that was both visually appealing and highly functional, ensuring easy navigation while aligning with the school’s professional and modern brand identity. We stepped up to the challenge, delivering a solution that combined innovative design with practical utility.
Custom Routed Acrylic Signs with Standoff Mounting
At the heart of this project were the standoff-mounted custom routed acrylic signs, designed to provide clear directional guidance while adding a sophisticated aesthetic to the law school’s interior. These signs were crafted using custom routed acrylic, a durable and versatile material that allows for precise shaping and customization. Each sign featured vinyl lettering applied to the surface, with a white backer strategically placed to create a 3D effect. The white backer not only enhances visibility but also casts a natural shadow, giving the lettering a dynamic, elevated look that stands out in high-traffic areas such as hallways and common spaces.
The standoff mounting technique further elevates the design, creating a floating effect that adds depth and professionalism to the signage. Multiple signs of this type were installed throughout the Franklin Pierce School of Law, ensuring consistent wayfinding across key areas of the campus. These signs are perfect for directing visitors to lecture halls, administrative offices, and other critical locations, making navigation intuitive and stress-free.
Vinyl Decals for Office and Library Navigation
In addition to the acrylic signs, we designed and installed vinyl decals near offices and the library to provide clear, concise directional cues. These decals are an ideal solution for smaller spaces where durability and clarity are paramount. Made from high-quality vinyl, the decals are resistant to wear and tear, ensuring long-lasting performance in a busy academic environment. Placed strategically near office doors and library entrances, these directional vinyl decals help students and visitors quickly locate their destinations without confusion.
The vinyl decals were customized to match the aesthetic of the acrylic signs, maintaining a cohesive look throughout the campus. This attention to detail reflects Signarama Concord’s commitment to delivering a unified wayfinding signage system that enhances the user experience while reinforcing the law school’s professional image.
In-House Expertise: Design, Manufacturing, and Installation
One of the standout features of this project is that every element was handled in-house. From the initial design consultation to the final on-site installation, the team leveraged their expertise in custom signage to deliver a turnkey solution. This in-house approach ensured seamless communication, meticulous attention to detail, and a streamlined process that met the project’s timeline and budget.
Design Phase
The project began with a collaborative design process, where our graphic team members worked closely with UNH Franklin Pierce School of Law to understand their needs and vision. Using advanced design software, the team created mockups of the custom routed acrylic signs and vinyl decals, ensuring that every element aligned with the school’s branding and wayfinding goals.
Manufacturing Excellence
Once the designs were approved, our state-of-the-art manufacturing facility in Concord, New Hampshire, took over. The custom routed acrylic signs were precision-cut using CNC routing technology, ensuring clean edges and accurate shapes. The vinyl lettering and white backers were meticulously applied to achieve the desired 3D effect. Similarly, the vinyl decals were produced with high-quality materials to ensure durability and clarity. This in-house manufacturing process allowed for strict quality control, ensuring that every sign met the highest standards.
Professional On-Site Installation
The final step was the on-site installation at the Franklin Pierce School of Law. Our experienced installation team handled every aspect of the process, from securing the standoff-mounted acrylic signs to applying the vinyl decals with precision. The team worked efficiently to minimize disruption to the campus, ensuring that the signage was installed seamlessly and ready for immediate use. This end-to-end service highlights our ability to deliver comprehensive signage solutions for educational institutions.
Why Choose Signarama Concord for Wayfinding Signage?
Our work on the UNH Franklin Pierce School of Law project demonstrates our expertise in creating custom wayfinding signage that combines form and function. By handling every aspect of the project in-house, from design to installation, they ensured a cohesive, high-quality result that enhances the campus experience. The use of custom routed acrylic signs, vinyl lettering, and vinyl decals showcases their versatility in working with diverse materials and techniques.
For businesses, schools, and organizations in Concord, New Hampshire, and beyond, Signarama Concord is the go-to source for custom signage solutions. Our commitment to quality, creativity, and customer satisfaction makes us a trusted partner for projects of any scale. Whether you need directional signs, wayfinding systems, or other custom signage, Signarama Concord has the expertise to bring your vision to life.
At Signarama Concord, we specialize in transforming outdated sign cabinet faces to enhance your business’s roadside and curb appeal. Updating your sign face revitalizes your brand, boosts visibility, and attracts customers searching for local businesses. Faded or outdated signs can deter clients, while vibrant, modern sign cabinet faces project professionalism, improve readability, and align with your evolving brand identity, making your business stand out in Concord.
Overcoming Challenges with Expertise
Older sign cabinets often face issues like designs not suited for easy installation, rusty fasteners, or bent brackets. We've seen and done it all, these challenges are all problems we can solve. Our expert installers, as seen in action from lifts in our project photos, tackle every obstacle with precision, using high-quality, durable materials to ensure a seamless sign cabinet face replacement process that delivers lasting results. Whether the cabinet needs all new brackets, interior lighting, or just a face change out, we can do it.
Boost Your Business Visibility
A refreshed sign cabinet face not only enhances your storefront’s appeal but also improves your business’s discoverability. Eye-catching, modern signage encourages customers to find you either through walk-ins, online, or phone calls. You can trust us here at Signarama Concord to elevate your brand with expertly crafted signs, ensuring your business shines bright on the street!
ADA compliant signage plays a crucial role in ensuring accessibility for all individuals. Not only is it a legal requirement, but it also promotes inclusivity and creates a welcoming environment for everyone. We can help you make sure your facilities are accessible to everyone and meet ADA requirements!
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Contact the team at Signarama Concord, NH
603-225-4081Signarama Concord, NHWith the latest technologies and a wide range of available materials, there really is no end of choice and quality in the manufacturing of Signarama Signage. Images and logos belong to their owners and do not imply Signarama’s endorsement—shown only as examples of our work. Visit our corporate section to see more about:
