Holman Plumbing Fleet Graphics:

Keeping a Growing Fleet on Brand

Custom vehicle graphics for a new Ford Maverick create a consistent, professional look that fits seamlessly into Holman Plumbing’s existing fleet.

When a business adds a new vehicle to its fleet, there’s more to consider than getting it on the road. That vehicle also becomes another representation of the company everywhere it goes.

When longtime customer Holman Plumbing added a new 2026 Ford Maverick to its fleet, they returned to Signarama Santa Rosa to bring the new truck into their established fleet branding.

The result is a clean, highly recognizable vehicle that feels right at home alongside the rest of the Holman Plumbing fleet.

Building on an Established Fleet Look

Holman Plumbing already has an established vehicle graphic design, so this project wasn’t about reinventing their brand. It was about maintaining consistency.

One detail made the new Maverick especially well suited for the existing look: its factory gray finish complements the gray used throughout Holman Plumbing’s other fleet vehicles.

Rather than covering that finish with a full wrap, the vehicle graphics use it as part of the overall design.

Bright blue Holman Plumbing branding provides strong contrast against the gray vehicle, including a large “H” graphic spanning the doors. Additional logos and the “Sewer & Drain Experts” messaging make the company and its services easy to recognize from multiple viewing angles.

It’s a great example of how strategically designed spot graphics can create a cohesive fleet appearance without requiring every vehicle to receive a full wrap.

Professional Vehicle Graphics Built for the Road

A service vehicle isn't a stationary sign. It has to handle regular driving, changing weather conditions, sun exposure, washing, and the everyday demands of being a working vehicle.

For this project, the graphics were produced using 3M IJ175CV3 vinyl with 3M 8518 gloss cast laminate. The work order included Holman Plumbing branding on both sides and the rear, large “H” graphics on both sides, and “Sewer & Drain Experts” messaging.

Using professional-grade materials helps ensure the finished graphics don't just look good when they leave our shop—they're designed for the demands of real-world fleet use.

Why Fleet Consistency Matters

For contractors and service businesses, vehicles are often among their most visible marketing assets.

A recognizable fleet can reinforce a company's identity throughout the communities it serves. Whether a vehicle is traveling between jobs, parked at a customer's home, or simply sitting in traffic, consistent branding helps people recognize the business behind it.

That consistency becomes particularly important as a fleet grows.

New vehicles may be different makes, models, sizes, and even factory colors. A well-established fleet graphic system helps bring those different vehicles together under one recognizable brand.

With the Holman Plumbing Maverick, the graphics were adapted to the shape and proportions of the truck while maintaining the established visual identity of the rest of their fleet.

More Than One Vehicle

One of our favorite parts of this project isn't something you'll necessarily notice in the photos.

It's the relationship behind it.

We’ve had the opportunity to provide fleet graphics for Holman Plumbing across multiple vehicles. When they add another vehicle, they continue to trust our team to produce and install graphics that represent their company professionally.

For us, that repeat business means a lot.

It reflects the kind of relationship we want to build with every local business we serve: understand their brand, produce quality work, use quality materials, and be here when the next project comes along.

The new Maverick is another vehicle in Holman Plumbing's growing fleet—and another opportunity to keep their brand looking consistent wherever the road takes them.

Need Vehicle Graphics for One Vehicle—or an Entire Fleet?

From a single work truck to an expanding commercial fleet, Signarama Santa Rosa can help businesses create vehicle graphics that are recognizable, professional, and consistent.

Whether you need spot graphics, vehicle lettering, partial wraps, full vehicle wraps, or ongoing fleet graphics, our team can help carry your brand from one vehicle to the next.

Ready to put your vehicles to work for your brand? Contact Signarama Santa Rosa to talk about custom vehicle and fleet graphics.

Q&A

What type of vehicle graphics were created for Holman Plumbing?
Signarama Santa Rosa produced and installed custom fleet graphics for a new 2026 Ford Maverick, including Holman Plumbing logos, large side graphics, and “Sewer & Drain Experts” service messaging.

Did the truck receive a full vehicle wrap?
No. The project uses strategically placed graphics while allowing the factory gray vehicle finish to remain visible. This also helps the Maverick coordinate with the appearance of Holman Plumbing's existing fleet.

What materials were used for the vehicle graphics?
The graphics were produced using 3M IJ175CV3 vinyl and protected with 3M 8518 gloss cast laminate.

Can vehicle graphics be kept consistent across different types of fleet vehicles?
Yes. An established fleet graphic system can be adapted to different vehicle makes, models, sizes, and body styles while maintaining consistent logos, colors, messaging, and overall brand recognition.

Does Signarama Santa Rosa provide ongoing fleet graphics?
Yes. This Holman Plumbing project is part of an ongoing relationship in which Signarama Santa Rosa provides graphics as vehicles are added to their fleet.