Can You Wrap That? The Answer Might Surprise You.

When most people think about vinyl wraps, they immediately picture vehicle wraps, fleet graphics, wall murals, or window graphics. While those are some of the most popular applications, modern wrap technology can be used on far more than cars and walls.

In fact, some of the most impactful branding opportunities are sitting right inside your business.

From self-service kiosks and vending machines to arcade equipment, payment terminals, and interactive displays, custom wraps can transform ordinary equipment into branded customer experiences.

Recently, our team had the opportunity to demonstrate exactly what's possible when Game On Arcade at Epicenter in Santa Rosa purchased three new arcade game card kiosks and wanted them integrated into their vibrant, high-energy environment. While the machines were fully functional, they arrived looking like generic off-the-shelf hardware. Game On Arcade wanted something different—something that felt like an extension of their brand.

The solution was a custom kiosk wrap project that transformed three standard card kiosks into branded arcade assets that now look like they were custom-manufactured specifically for the facility.

Why Branding Every Customer Touchpoint Matters

Today's customers interact with businesses through dozens of touchpoints before making a purchase. Every interaction shapes their perception of a brand.

For an entertainment venue like Game On Arcade, those touchpoints include:

Entrance signage
Digital displays
Interior graphics
Game equipment
Point-of-sale stations
Self-service kiosks
Card reload stations

When customers purchase game cards, add value, check balances, or redeem rewards, they're interacting directly with kiosk equipment.

If that equipment looks generic, it creates a disconnect in the overall customer experience.

Strong branding isn't just about logos. It's about creating consistency throughout an environment. Every surface contributes to the atmosphere and reinforces the experience guests expect.

That's exactly what made this project such a great fit for custom kiosk wraps.

The Challenge: Generic Hardware in a Highly Branded Environment

The three new arcade game kiosks arrived as standard KioSoft units. Functionally, they did everything Game On Arcade needed.

The machines allowed customers to:

Purchase game cards
Add value
Check balances
Redeem purchases
Manage account activity

However, visually, they didn't match the energy and personality of the arcade.

The machines featured generic manufacturer graphics and lacked the bold visual identity guests associate with Game On Arcade.

The goal wasn't to change how the machines operated.

The goal was to change how they looked and felt.

Game On Arcade provided the design concept, and our job was to adapt that artwork to the unique dimensions and functionality of the kiosks while ensuring every screen, reader, printer, dispenser, and access point remained fully operational.

Measuring and Engineering the Perfect Fit

One of the biggest misconceptions about kiosk wraps is that they can simply be printed and applied like a sticker.

In reality, custom equipment wraps require significant planning and precision.

Unlike a flat wall graphic, these arcade kiosks contained:

Large touchscreen displays
Receipt printers
Card dispensers
Wristband dispensers
Bill acceptors
Payment terminals
Service access panels
Rounded corners
Complex surface transitions

Before a single graphic could be printed, we needed accurate measurements.

Our team visited Epicenter and carefully documented the dimensions of every machine. Additional measurements were gathered throughout the process to ensure precise alignment of all graphic elements.

Each interactive component had to remain fully accessible.

Even a small measurement error could result in graphics interfering with machine functionality.

This stage of the project highlights one of the most important aspects of custom kiosk branding: successful wraps require both design expertise and technical problem-solving.

Adapting the Artwork for Custom Kiosk Graphics

Creating custom kiosk graphics involves much more than scaling artwork to fit a machine.

Every design element must be strategically positioned around functional components.

For this project, the supplied graphics included bold green accents and dynamic patterns that reflected the Game On Arcade brand.

Our team adapted those graphics to work seamlessly with:

Screen openings
Reader locations
Printer slots
Card dispensers
Access panels
Machine contours

The result was a design that feels intentional and integrated rather than simply applied to the surface.

When done correctly, custom equipment wraps can make standard hardware appear as though it was designed specifically for a brand from the factory.

That's exactly the effect achieved with these arcade kiosks.

Why Material Selection Matters

Not all vinyl graphics are created equal.

Because these kiosks would experience constant interaction from guests, material selection was critical.

For this project, we used premium 3M IJ180CV3 cast vinyl paired with 3M 8520 Cast Matte Laminate.

This combination is widely regarded as one of the industry's most trusted wrap systems.

The benefits include:

Exceptional Conformability

The cast vinyl conforms to rounded corners and complex shapes commonly found on kiosk equipment.

Long-Term Durability

The graphics are designed to withstand daily customer interaction and routine cleaning.

Professional Appearance

The matte laminate reduces glare and provides a premium finish that complements the arcade environment.

Graphic Protection

The laminate helps protect the printed graphics from scratches, scuffs, and general wear.

Material quality plays a significant role in how wraps perform over time, particularly in high-traffic entertainment venues.

On-Site Installation at Epicenter

While some equipment wraps can be completed in a production facility, these arcade kiosks were wrapped on-site at Epicenter.

On-site installation provided several advantages.

First, it allowed our installers to verify alignment in the exact environment where the machines would be used.

Second, it ensured proper positioning around all machine components.

Finally, it minimized the need to transport large equipment back and forth between locations.

Installing custom wraps on complex equipment requires patience, precision, and experience.

Every panel must align properly while maintaining access to functional hardware.

The installation process transformed the kiosks from generic equipment into branded customer touchpoints.

The Finished Result

Once completed, the transformation was dramatic.

The custom wraps integrated seamlessly with the machines' existing LED lighting and arcade environment.

The kiosks now reinforce the Game On Arcade brand every time a customer:

Purchases a game card
Reloads funds
Checks a balance
Redeems rewards

Instead of looking like generic hardware, the machines now feel like a natural extension of the arcade itself.

This is one of the biggest advantages of custom kiosk wraps and equipment graphics.

They create a more immersive, cohesive customer experience without requiring the purchase of custom-manufactured equipment.

Beyond Arcade Kiosks: What Else Can Be Wrapped?

One of the most common questions we hear is:

"What else can you wrap?"

The answer is often much more than people expect.

Custom wraps can be applied to a wide variety of equipment and surfaces, including:

Self-Service Kiosks

Payment stations, check-in kiosks, registration terminals, and interactive displays.

Vending Machines

Food service, beverage, and specialty vending equipment.

ATM Machines

Banking terminals and financial service kiosks.

Charging Stations

Electric vehicle charging stations and mobile charging kiosks.

Retail Displays

Point-of-sale fixtures and promotional displays.

Gaming Equipment

Arcade machines, redemption stations, and entertainment kiosks.

Medical Equipment

Non-clinical equipment branding and facility graphics.

Ticketing Stations

Event venues, transportation hubs, and attractions.

If a surface can accept vinyl, it may represent a branding opportunity.

Why Businesses Choose Equipment Wraps

Custom equipment wraps offer several advantages compared to replacement or repainting.

Cost-Effective Branding

Wrapping existing equipment is often significantly less expensive than replacing it.

Faster Implementation

Most wrap projects can be completed much faster than ordering custom-manufactured equipment.

Flexibility

Graphics can be updated when branding changes.

Consistency

Wraps help unify equipment with existing branding and environmental graphics.

Professional Appearance

Custom graphics create a polished, purpose-built look.

For many organizations, wraps provide the perfect balance of affordability, flexibility, and visual impact.

More Than Vehicle Wraps

Projects like this remind us that branding opportunities exist everywhere.

While vehicle wraps, wall graphics, and window graphics remain popular solutions, custom kiosk wraps and equipment graphics open the door to entirely new possibilities.

For Game On Arcade, three standard card kiosks became three fully branded customer experiences.

Through careful measurement, design adaptation, premium materials, and expert installation, the finished machines now support the immersive environment guests expect when they visit Epicenter.

The next time you see a piece of equipment in your business, ask yourself a simple question:

Can that be wrapped?

The answer may be yes.

Frequently Asked Questions About Kiosk Wraps

Can arcade kiosks be wrapped?

Yes. Arcade kiosks can be wrapped with custom vinyl graphics that match branding, themes, and environmental design while maintaining full functionality.

What types of machines can be wrapped?

Common examples include arcade kiosks, vending machines, payment terminals, ticket kiosks, ATM machines, charging stations, self-service displays, and interactive equipment.

What vinyl is best for kiosk wraps?

Premium cast vinyl products such as 3M IJ180CV3 paired with 3M 8520 Cast Matte Laminate provide excellent durability, conformability, and appearance.

Are kiosk wraps durable?

Yes. Professionally installed kiosk wraps are designed to withstand daily use, cleaning, and customer interaction in high-traffic environments.

Can kiosk wraps be removed?

Most professional wrap films can be removed when branding changes occur, making them a flexible long-term solution.

Do kiosk wraps interfere with machine functionality?

No. Wrap graphics are carefully designed around screens, printers, readers, dispensers, and service panels to ensure full operation.

Is wrapping equipment cheaper than replacing it?

In many cases, yes. Wrapping equipment is often significantly more cost-effective than purchasing custom-branded hardware.

Can curved kiosks be wrapped?

Absolutely. Modern cast vinyl materials are specifically designed to conform to curved surfaces and complex shapes.

What businesses use custom kiosk wraps?

Entertainment centers, arcades, hospitals, universities, retail stores, airports, hotels, casinos, and event venues frequently use kiosk wraps to strengthen branding.

What are the benefits of custom equipment wraps?

Equipment wraps improve brand consistency, enhance customer experiences, extend the life of existing assets, and provide a cost-effective alternative to equipment replacement.