About Us
Signarama La Crosse is your local branding partner committed to helping businesses across La Crosse, Onalaska, and the Coulee Region grow with confidence. From Main Street storefronts near the Mississippi River to expanding businesses throughout the I-90 corridor, we understand what it takes to stand out in our local market. As a locally owned and operated Signarama location, we combine hometown service with the resources of the world’s largest sign franchise. That means you get expert guidance, high-quality materials, and proven processes, delivered by a team that lives and works in the same community you serve. We regularly work with local retailers, restaurants, healthcare providers, manufacturers, schools, and nonprofits, including organizations connected to University of Wisconsin–La Crosse and area school districts. We specialize in a full range of custom signage and graphics, including building signs, channel letters, monument signs, banners, window graphics, wall murals, ADA signage, and vehicle wraps. Whether you need eye-catching exterior signage to attract traffic, interior graphics to elevate your space, or fleet graphics to turn vehicles into mobile billboards, our team handles everything from design and permitting to fabrication and installation. At Signarama La Crosse, our mission is simple: create signage that works. We take the time to understand your goals, your brand, and your location so every sign we produce helps you get noticed, build credibility, and grow your business locally.
Our team
Glen Danielson
President/CEO
Glen Danielson is the owner of Signarama La Crosse, where he brings a hands-on, community-first approach to helping local businesses grow. With a strong understanding of branding, signage, and customer service, Glen works closely with clients to deliver practical, high-impact visual solutions. Proud to serve La Crosse and the surrounding Coulee Region, he’s passionate about supporting local organizations and building long-term partnerships through quality work and trusted relationships.
Justin Danielson
Operations Manager
Justin has worked for Signarama La Crosse since its opening in 2019. With 7 years of experience manufacturing and installing, Justin is a wealth of knowledge our team relies on. Justin now manages our production and runs our flat bed printer and CNC router. Justin has a Bachelor of Science in Mathematics from the University Minnesota and enjoys learning new skills to share with our production team.
Ryan Walter
Designer
Ryan is the man behind the eye-catching artwork that is produced in our shop. He has been our graphic designer since 2021. Ryan has a Bachelor of Arts with a major in studio art and minor in art history from Bethany Lutheran College. Ryan enjoys all things art and design. With nak for designing logos, Ryan is always excited when he gets the opportunity to take your ideas and turn them into the brand that is just right for you.
Olivia Penney
Customer Service Representative/Marketing Coordinator/Admin Assistant
Olivia has been with Signarama part-time, for the last three years, working on the production and installation team. Now Olivia has joined our team full-time as our new Customer Service Representative and Marketing Coordinator. Olivia’s experience in production and installation gives her experiences to pull from when guiding customers through the quoting and installation process.
Marcus Siegwarth
Production/Installation
As the newest member of our Signarama team, Marcus is eager to learn and will accept nothing short of perfection. Challenges are welcomed by Marcus as he sees every obstacle as an opportunity to grow and perfect his skill set. Attention to detail and consistency are two of many traits’ Marcus has to offer our Signarama team.
Frequently Asked Questions
Do you offer vehicle color change wraps?
Who handles the permit process for signs that need permits?
Do you offer neon signs or neon sign repairs?
Are Trade Show backdrops portable?
Signarama La Crosse, WI
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Signarama La Crosse, WI
