Our team – Signarama South Bronx, NY

With a background in graphic design and installation, Alejandro combines creative vision with technical expertise to deliver impactful signs: from storefront lettering and illuminated displays to vehicle wraps, murals, and banners. His decision to open a Signarama in the South Bronx was driven by his commitment to supporting the area’s diverse business community with high-quality, affordable visual solutions. Alejandro leads with a hands-on approach, guiding clients through the design, permitting, and installation process to ensure every project reflects their brand and goals. Beyond the shop, he is dedicated to building strong ties within the Bronx, collaborating with neighborhood organizations and business owners to help the community grow. At Signarama South Bronx, Alejandro and his team pair the resources of the world’s largest sign franchise with the personal service of a local partner, making them a trusted resource for organizations ready to get noticed.

Ubaid Mohammed is a results-driven Manager at Signarama with extensive knowledge of signage products, materials, production processes, and customer solutions. He works closely with clients to understand their branding, visibility, location, budget, and installation requirements, helping them select the right signage products for their specific needs. With strong communication and customer service skills, Ubaid is able to clearly explain signage options, materials, finishes, timelines, and project requirements while maintaining a professional and positive client experience. His focus is not only on selling a product, but on providing practical signage solutions that deliver the right appearance, durability, and value for each customer. Ubaid also works closely with the sales, design, production, printing, fabrication, installation, and administrative teams to ensure projects move smoothly from the initial client discussion through design, production, and final installation. His ability to coordinate between departments helps maintain an efficient workflow, reduce delays, resolve issues quickly, and keep everyone aligned on project expectations. His key strengths include client communication, signage product knowledge, project coordination, team collaboration, problem-solving, customer relationship management, and maintaining smooth day-to-day business operations. Ubaid is committed to delivering quality signage solutions while building long-term relationships with clients and supporting a collaborative, efficient work environment across the Signarama team.