Signarama Rivercities Begins Rebranding of Iconic Fat Patty’s Restaurants — Starting in Teays Valley, WV

Fat Patty’s, a beloved regional restaurant known for its mouthwatering burgers and fun atmosphere, is getting a fresh new look—and Signarama Rivercities is leading the charge! The rebranding kicked off in Teays Valley, West Virginia, where our team partnered with Fat Patty’s to create eye-catching signage that reflects the restaurant’s energetic vibe and strong community roots. Our very own Jason Spurlock, one of Signarama Rivercities’ expert sales consultants, worked closely with the Fat Patty’s leadership team to bring their vision to life. From the initial consultation to design and final installation, Jason and the team made sure every detail aligned with the brand’s updated identity. The Teays Valley location is the first in a series of Fat Patty’s locations getting a facelift. The new signage includes updated building signage, window graphics, directional signage, and custom interior pieces—each designed to amplify visibility, enhance the customer experience, and breathe new life into this well-loved brand. “Our goal was to stay true to what people love about Fat Patty’s, while modernizing the look and making it more engaging,” said Jason. “It’s about keeping the spirit of the brand alive but giving it a bold, fresh voice.” At Signarama Rivercities, we’re proud to play a role in helping local businesses like Fat Patty’s grow and evolve. Rebranding is more than just changing a sign—it’s about telling a new story, re-energizing the community, and setting the stage for what’s next. And this is just the beginning! Stay tuned as we help revamp additional Fat Patty’s locations throughout the region.