Fairway Auto Repair

We love a good rebranding! Fairway Auto Repair approached us with two main objectives: to develop an eye-catching new logo and to create a modern ACM (Aluminum Composite Material) sign to replace their existing freestanding pole sign.

Logo Design

Fairway Auto Repair's vision for their new logo was straightforward yet impactful. They requested a design that incorporated the colors red, black, and white, alongside an outline of a car. Our creative design team took this brief and transformed it into an original logo that truly captured the essence of Fairway Auto Repair. The striking combination of colors and the car outline not only reflected their auto repair services but also conveyed a sense of professionalism and reliability. The client was so impressed with the design that it received immediate approval, allowing us to move forward with incorporating it into their new signage.

Freestanding Pole Sign

While Fairway's previous sign was a unique creation made from two car hoods welded together, the time had come for an upgrade. Although the old sign had its charm, it was not the best fit for the brand's evolving image. The decision was made to embrace a cleaner and more modern aesthetic, which aligned perfectly with their new logo. To achieve this, we crafted a double-sided ACM sign that would serve as a striking visual landmark for the business. The use of an ACM panel not only ensured durability and weather resistance but also allowed for vibrant graphic representation of the new logo. One of the advantages of this project was that we could utilize Fairway’s existing pole structure, which stands at an impressive 200 inches tall. This height guarantees that the new sign will be visible from a significant distance, attracting potential customers to their location.

In summary, this rebranding project for Fairway Auto Repair highlights the power of a well-executed logo and signage redesign in redefining a brand's presence in the market. With their new logo and modern ACM sign, Fairway is poised to make a strong impression on both current and future customers.