Project Spotlight: Sue Anschutz-Rodgers Livestock Center

Signarama Brighton is excited to share the completion of a major signage project at the new Sue Anschutz-Rodgers Livestock Center at the National Western Center. Working with Whiting-Turner Contracting Company, our team handled the full architectural signage package for this large public venue. Awarded in mid-2023, the project included everything needed to help visitors navigate the space clearly and safely—from bold building identification to detailed wayfinding and required ADA signage. It’s a great example of our team’s experience with large, complex sign programs in the Denver area. What We Delivered This was a big project with a lot of moving parts. In total, the scope included: -Dimensional lettering: 7 sets of stud-mounted dimensional letters for key building identification -ADA signage: Over 350 ADA-compliant panel signs installed throughout the facility Wayfinding signs: 125+ interior signs, 55 exterior signs, 50+ hanging/blade-style directional signs -Plaza wayfinding towers: Four custom, three-sided exterior signs standing 10 feet tall, featuring maps, EMCs, and dimensional National Western Center logos mounted on wood paneling -Vinyl graphics: 80+ vinyl applications for branding and communication -Regulatory signage: Safety, accessibility, and other required signs throughout the site Because this is a public venue, the project required close coordination and multiple rounds of review with both the contractor and ownership. While the contract was awarded in mid-2023, approvals were issued in phases starting in January 2025, with some sections finalized as late as July 2025. Despite the long approval process, our team stayed on track and completed fabrication and installation of the entire project by December 1, 2025. Portions of the work also required City of Denver permitting and engineered drawings, which we successfully managed as part of the process. A Project We’re Proud Of Completing this landmark project was a huge accomplishment for our team. It reinforces Signarama Brighton’s ability to handle large-scale, highly detailed signage programs from start to finish. We were honored to attend the ribbon-cutting ceremony on December 5, 2025, celebrating the opening of this exciting new addition to the National Western Center and the Denver area.