How do you design a sign?

Effective sign design should be able to communicate your message clearly and concisely. You will want to partner with an experienced sign company such as Signarama to ensure your sign’s design is carefully executed and you are pleased with the final product.

Whether you already have a vision in mind for your sign or you are starting from scratch, here are some sign design considerations to keep in mind:

• Where will your sign be placed? The location and surrounding area will influence your sign design. In a busy area where your sign will be competing with other signs, you will want to incorporate bold, eye-catching elements.
• Colors and contrast are critical because they can impact how visible and easy to read your sign is up close and from a distance.
• Select font styles and font sizes that are easy to read. Consider the distance at which you want the sign to be legible – experts recommend one inch of letter height for every 10 feet of distance.
• Simple designs that incorporate 30-40% of white space are easier to read and understand. Your design should be eye-catching but not so busy that it’s difficult to read or understand.
• Your graphics should be high-quality logos, photos, etc. that complement your message and speak to the quality of your work.
• Work with an experienced professional. Designing a sign is not a DIY project; it requires careful consideration of sign type, size, materials, the goals of the sign, fonts and colors to be used, text for the sign, and placement of the sign.

Signarama’s local sign experts have everything you need to bring your idea to life and walk you through every step. We’re prepared to help with the whole sign-making process from logo design and permit acquisition to project management and installation. Contact us!