
In today’s world with climate change at the forefront of responsible business practices, sustainability is no longer just a buzzword, it’s a priority for businesses across almost every industry. The signage industry is no exception, with businesses increasingly seeking eco-friendly solutions to reduce their environmental footprints. Sustainable signage trends reflect the growing demand for materials and practices that balance aesthetics with environmental responsibility. In this article, we discuss sustainability trends in the signage industry from design to materials used in the fabrication of signage and what Signarama is doing to ensure signage is more sustainable. Signarama manufactures quality signage that is made to last, with proper maintenance. Regular cleaning and scheduled maintenance for your signs, especially replacing bulbs in your illuminated signs guarantees the longevity of your signs. Along with maintaining your signs, Signarama can recycle your old signs.
When you are looking for a refresh or rebrand for your signage, utilizing the framework of your original signage and covering it with your new sign design reduces the environmental impact of your refresh or rebrand. In addition to improving your sustainability stance, re-using signage materials reduces costs and delays associated with manufacturing and installing new signs.
One of the biggest shifts in the signage industry towards sustainability focuses on the adoption of eco-friendly materials. Many companies are moving away from traditional plastics and non-biodegradable materials, opting for environmentally friendly alternatives, such as:
More businesses are increasingly drawn to materials that offer longevity without compromising sustainability. New substrates in sign material mean durable materials that are meant to last that reduce environmental effects. Standard sign materials were designed without consideration for the future of our planet, so it has been essential for sign manufacturers to establish better material guidelines to address environmental concerns.
Along with adopting the sustainable materials mentioned above, Signarama offers a variety of sustainable options that reflect the preferences of our customers. Alternatives to PVC are available as traditional PVC does not break down and is not recyclable. Some of these materials include PlyCorr™, Falconboard®, and DuraTex EcoDisplay. Incorporating these materials helps companies align with customer values and environmental goals, as does using LED lighting.
At Signarama, retrofitting your current lighting to LED lighting can improve your brand’s sustainability stance, as well as lowering operational costs, since LED bulbs do not need replacing as often as incandescent bulbs. Another emerging sign technology involves incorporating solar panels into illuminated sign designs.
Integrating solar-powered lighting ramps up your energy efficiency footprint further. Solar-powered signs might draw attention to real estate signs, at night, power speed limit signage, and light up traditional signs with solar panel technology. Not only does solar lighting minimize your carbon footprint, but it also diminishes your dependence on traditional energy sources. As green energy becomes more accessible, solar energy and other green technologies will likely continue to grow in popularity in the sign industry. Another sustainable technology in the sign industry that involves digital signage.
As most businesses are aware by now, digital displays have been changing the signage game significantly in the past few years. As it turns out, our brains are better wired to process images and motion than they are static displays and text. The numbers show:
Digital displays also reduce waste, by eliminating the need to spend time and money updating or changing your signage every few months. With digital signage, you can update and change your content as much and as often as you want, remotely, with the click of a button! You can even program your digital signage to display seasonal advertising, rotate breakfast, lunch, and dinner menus throughout the day, as well as utilize interactive signage, to customize visitor experiences. With digital displays, you can create video walls with connecting screens and synchronize multiple displays for eye-catching applications for your retail stores, and for impact at sporting events and concerts in stadiums and arenas.
Further, the versatility of digital displays allows you to use big data to inform your targeted messaging. Through data analysis, you can promote sales specials, at the right times to prompt your demographic to act on your offerings, increasing your bottom line and your digital display’s ROI, exponentially.
At Signarama, we are always striving to implement the most current sustainable technology and eco-friendly innovations, in order to meet our clients’ needs to improve your sustainability stance.
Contact your local Signarama store to learn more about sustainable signage options for your brand!
Contact the team at Signarama Lakeland, FL
863-687-7446Signarama Lakeland, FLWith the latest technologies and a wide range of available materials, there really is no end of choice and quality in the manufacturing of Signarama Signage. Images and logos belong to their owners and do not imply Signarama’s endorsement—shown only as examples of our work. Visit our corporate section to see more about:
