With the holiday festivities in full swing, and an eye to the new year, property management professionals may start to dream about refreshing their signage to attract new tenants as 2023 draws to a close. The new year is a great opportunity to attract new tenants. As we turn the page from one calendar year to another, it's a great time to refresh marketing collateral for your real estate management business. Property managers looking to attract new tenants, in the new year know that all of their signage should be well-maintained and up to date, including:

• Entrance signs
• Wayfinding and directional signs
• Safety and traffic signs
• ADA-compliant access signage
• Office signs
• Vehicle signs

Entrance signs

Making a good first impression on tenants starts with your entrance signage. Various types of outdoor signs are suitable for entrance signs. The most popular and effective entrance signs include:

Monument signs

Designed to reflect or compliment the landscaping or to match the styles of apartment or condominium buildings, monument signs create an elegant entrance for your property that instills a sense of permanency in the community. This sense of permanence makes a refresh of your monument sign somewhat problematic, without tearing it down and building a new one. However, property management can refresh monument signs by adding lighting to or retrofitting their current lighting effects with LED lighting. Anyone who can, will do well to switch to LED lighting, as LED bulbs put off a brighter light, last longer than incandescent bulbs, and are eco-friendly. Other types of entrance signs that lend themselves better to a refresh include pylon signs along with post and panel signs.

Pylon signs

You can refresh commercial property pylon signs, by printing new large format vinyl signs to replace your old logo and colors with a fresh new look. Post and panel signage works much the same way, with your new look printed on the same shape or different shape substrate as your original signage. Wooden post and panel constructions for entrance signs can mimic monument signage and cost considerably less than monument signs to build. Along with making a stellar first impression with your entrance signage, another important part of attracting new tenants focuses on how easily people can navigate your property and find their ways to the gym or pool or their mailbox. In a commercial setting, wayfinding signs are essential for leading customers to your door.

Wayfinding and directional signage

Making sure your signage clearly and effectively directs residents and visitors to various areas of your property is crucial to attract new residents. A refresh for your directional signage can incorporate style elements of your entrance sign into your wayfinding signs. Embellishing your directional signage with your corporate colors and your logo creates a unified look for your property and extends your branding initiatives. The same goes for commercial properties, as customers easily locating your business remains a top priority in a signage refresh. LED retrofitting for directories and reception signage on your commercial property can brighten up your signs, cost considerably less than incandescent lighting, and make a sustainable statement about your business.

Office Signage

Along with refreshed directional signage that helps tenants locate various facilities and services in your complex, your office lobby should stand out as the next impression for prospective tenants. An oversized refresh of your logo using back-lit channel lettering, a metallic surface, or any number of other design treatments possesses the power to impress new tenants, as well as wow current renters.

Traffic signage

Necessary traffic signage on your property should be highly visible and might need replacing as part of your refresh to help prevent accidents which helps reduce liability issues for property managers and owners. Well-planned and marked parking lots help drivers navigate your complex and easily locate entrances and exits.

Safety signage

Well-lit and marked stairways, emergency exits, and ADA compliant accesses help tenants and visitors feel safe on your property. Prominently displayed, but not crammed with too much information, pool and gym rules and regulations also work to keep guests and visitors safe. Property managers can post the most pertinent rules and include a QR code with the entire set of rules and regulations laid out for viewers to peruse. Property managers can update off-limits area signage, to gain the trust of new tenants. Other ways to attract new tenants include drawing attention to your property by strategically using vinyl teardrop and feather flags.

Teardrop feathers and flags

Excellent for grabbing the attention of passers-by, vibrant and colorful feather-shaped or teardrop-shaped flags animate updates and additions to your facilities, enthusiastically moving with the breeze at the entrance of your rental property. Vinyl flags make a great place to advertise free fiber internet, a seasonal promotion, new fitness facilities, properties for rent, or homes for sale. Businesses wanting to draw attention to their locations can point customers to their location from a nearby corner or cross street, with branded flags and vinyl banners that point the way.

Vehicle Graphics

Speaking of mobile advertising, fresh, new vehicle graphics for your maintenance and security vehicles reassure tenants that these vehicles are on-premises for their safety and quality of life. Also, wherever your vehicles travel off-premises during the workday or parked at night, they’re still busy advertising your property to anyone who passes by.

Digital Displays

In most industries, digital signage is making a huge inroad into the way people shop, learn, and communicate. Turns out, humans process digital imagery a lot faster and more effectively than we do text or still imagery. Innovative property owners adding digital displays to their entrance signage can refresh their messages as often as they like to attract new tenants in the new year. Interactive maps can help better engage prospective tenants, and adding screens that promote upcoming community events, such as fitness classes, dance lessons, birthday parties, and other subjects that tenants will find useful will keep tenants in the loop about areas of interest in the complex they live in.

With a new year coming up fast, proactive property management companies and property owners are making plans to refresh their properties’ signage for a bright start to a new year. Want to attract new tenants in the new year? Signarama can help you with any or all aspects of your new year’s brand refresh for an exciting jump on 2024!