Businesses rely on a variety of promotional tools and methods to bring attention to their brand, products, services, and more. Branding matters more than ever because customers expect more from the companies they do business with each day.  Businesses want their logo to be immediately recognizable and reflect their company to potential customers. Custom signs are essential to ensuring brand recognition and a smooth customer experience regardless of your industry.

Benefits of Signage for Your Small Business

The right sign will make all the difference for your small business. Signage is an important tool to help customers find your business. People in your community will associate your business with your signs, logo, and messaging. When companies align their messaging with their signage, a cohesive branding message is created. Your businesses signage is a great way to make a lasting first impression to those in your community and potential customers.  Studies have shown that 68% of customers feel that a business’s signage reflects its quality and that of its products. As a business owner, you want your signage to communicate that you are a quality business offering the absolute best products and services. 

What Signs Do You Need for Your Business?

When you work with an experienced sign company like Signarama, you do not have to worry about figuring out the signs you will need for your business on your own. We will partner with you from concept to installation to ensure your business is properly represented in your community. Typically, you will need both exterior and interior signs to ensure your brand’s identity is clear and that there is enough information available for your customers and passersby. 

Consider these areas where businesses commonly place signage as you think about where you will need signs for your business.

• Exterior building or awning signage
• Exterior signs near the street or entrance to your business
• Window graphics
• Signage for your business’s entrance to display business hours, etc.
• Interior wall graphics or signage
• Exterior and/or interior menu displays
• Exterior and/or interior wayfinding or directional signs
• Parking and traffic signage
• Vehicle graphics for company vehicles
• And more

Compliance with Local Regulations for Signs

Every business is responsible for ensuring its signs meet with local regulations regarding signs and permits if required. Depending on your business’s location, you may need to comply with local government as well as your building or development regulations. Signarama’s local sign experts are well-versed with the permitting process for your area and can provide information and guidance as needed.

Materials and Design Consideration for Your Business’s Signs

The design element for all your signs on the interior and exterior of your business should be carefully considered. Begin with determining your brand’s identity, selecting your brand’s colors, and designing a logo to fit your brand message. With a simple, classic logo design, your businesses signs will stand the test of time and the ever-changing trends.  Avoid trendy fonts and design features so that the return on investment (ROI) of your signs continues to grow throughout the years. Signarama’s local design teams can help with logo and sign designs.

Selecting the materials for your interior and exterior business signs will be based on budget, placement, size, intended purpose, durability, and type of sign. Signarama’s local sign experts will guide you through the process and can share samples of each material to help you make the best selections for your business. We take considerable pride in only working with quality materials that you can trust will serve your business over time. Some of the most popular materials used for signs include:

• Acrylic
• Aluminum
• Fabric
• Metal
• Neon (or LED Neon)
• Plastic
• PVC
• Vinyl
• Wood

Types of Signs to Consider for Your Small Business

Signs are one of the first interactions a customer will have with your business. They serve as visual communication for your brand and can draw customers into your business’s location. Research has shown that exterior signage influences attracting customers and creates a lasting impression. In fact, 75% of Americans have told another person about a business after seeing its signage – consider how word of mouth and proper signage could help your business grow. Signarama can help brand your exterior as well as your businesses interior. Interior signage should continue your business’s brand identity and convey a cohesive message with your exterior signage.

Consider these types of signs for expanding your small business’s reach:

• Monument Signs – Designed to mimic the architecture of your building, monument signs are found at the entrance to hospitals, colleges and universities, business complexes, and residential communities.
• Wayfinding & Directional Signs – People need and want to know where to go. When you include these types of signs within your business location, you are letting customers know you care about their experience. Directional and wayfinding signs should be designed with cohesive branding in mind and can be used on the interior and exterior of your building.
• Parking & Traffic Signs – Identify speed limits, no parking zones, loading docks, and so much more within your residential community, school campus, business complex, etc. to keep everyone safe.
• Informational Signs – Provide the information guests to your facility, park, or museum are looking for in well-designed informational signs. 
• Channel Letters – Show off your brand with custom channel letters in a variety of sizes, fonts, and colors.
• Dimensional Lettering – Make sure your business name is visible and recognizable to all who are looking for you with custom dimensional lettering; these can be designed for indoor or outdoor use.
• Carved & Sandblasted Signs – When looking for a more upscale look, carved and sandblasted signs are often the popular choice; these can be created for countless purposes.
• Lighted Signs – With several ways of illuminating your business’s signs inside and outside, lighted signs keep your name visible 24/7.
• Lobby & Reception Signs – Make a winning first impression with a custom reception sign to greet everyone that enters your business.
• Awning Graphics – Awnings are timeless and can feature your business’s name in countless ways to create a unique sign element.
• Window Graphics – Make the most of your windows or interior glass walls by advertising your business’s services and products or creating privacy with frosted designs. 
• Wall Graphics – Often overlooked, use your walls to tell your brand’s history, market your products, advertise new services, or improve the aesthetic of your business’s interior spaces.
• Vehicle Graphics – Vehicle graphics are a great marketing opportunity and can draw in customers anywhere you go, put your name out there everywhere the vehicles go with custom magnets, decals, and wraps.

Custom Business Signs from Signarama

Signarama’s local sign experts will help you create informative and visually appealing custom signs so that your customers know exactly how and where to find your business. We will work alongside your team to bring your vision to life. Contact us today to begin discussing the signs your business needs, your logo design, and more.