When it comes to business, first impressions do matter. There is no better way to make that impression than with a custom sign depicting your company’s logo and colors.  If your business is hard to find, or is hidden away, a monument sign can be exactly what you need to propel your business traffic to the next level.  Monument signs are also a great way to introduce your business to the community, or to solidify your presence as an existing business.  You can only make a first impression once, so why not make it monumental and memorable!  

Benefits of Monument Signs

Statistics show that 54% of potential customers have failed to locate a business due to poor signage or no signage. For retail businesses, potential customers pass by your location all hours of the day. A monument sign lets your customers know they are in the right location and at the right business. The Sign Research Foundation reports that businesses see an average sales increase of 10% when a monument sign is installed.  We also see monument signs very commonly used for certain types of businesses, such as apartment complexes, development properties, business parks, and more. Generally, they are positioned near streets and entrances to have maximum visibility. A monument sign can also be used for different purposes depending on how they are designed. They can serve as a way finding sign, a landmark or even as an LED message board.  Signarama can evaluate what your business needs are during a one-on-one site visit to your business’ location. Our goal is to make sure that your monument sign is attention grabbing and inviting – even from a distance and especially at night. Once constructed, a monument sign is a 24/7 advertisement for your business.  By increasing visibility, you are helping your business grow on autopilot!

Options for Monument Sign Designs

No two monument signs are exactly the same, and that’s what makes them stand out.  Because of their versatility, monument signs come in many different styles. They can be customized to help your business stand out on a busy street or in a multi-tenant shopping center. Our monument signs are constructed to match any design elements your business may already have or to compliment the look of the building you are in.  Monument signs can be constructed from a wide variety of materials which makes them a great option for matching your branding guidelines or your landlord’s restrictions as well as budget.  Here are some examples of materials we have used to construct monument signs:

• Brick or stone: monument signs made from stone can appear rustic and have an outdoorsy charm while being extremely stable and durable.

• Concrete: this is the most common material we see. Concrete monument signs last years and can withstand any weather.  These signs are commonly found at the entrances of city and local parks.

• Wood: can be used for a more traditional look. Commercial properties such as cottage resorts and state parks often use wood monument signs to fit with their theme.

• Foamcore: can be used to create the look of stone or brick for a fraction of the cost. It is also lightweight compared to other materials.  If you want to replace your monument sign in the future, foam monument signs are easy to move or remove.

• Aluminum/metal: achieve an edgy, modern look with your sign.  They provide a sleek and sharp appearance and can be formed into an assortment of shapes and styles.

With so many options to choose from in just one type of sign, it can be overwhelming to know which one is right for your business. The important thing to remember is that a monument sign is the first identification that a supplier, future employee, or customer will see when they visit your business or location—and it works! Signarama wants you to help you make the best first impression you can, and take the guesswork out of finding the right signage option for you.