Downtown Pittsburgh Channel Letter Signs for Medi’s On Market Ahead of the NFL Draft

As Downtown Pittsburgh prepared for the NFL Draft, businesses throughout the city invested in upgrades designed to welcome visitors and stand out during one of the largest events Pittsburgh has hosted in recent years. Located in the heart of Pittsburgh’s historic Market Square, Medi’s On Market wanted a bold new storefront presence that reflected both their brand identity and the revitalization happening throughout the downtown district. Medi’s On Market partnered with Signarama Pittsburgh to design, permit, fabricate, and install custom illuminated restaurant signage ahead of the NFL Draft deadline. Because the project was located in Downtown Pittsburgh, timing, permitting coordination, and installation logistics were critical to ensure everything was completed before the citywide influx of visitors arrived. The project featured custom face-lit channel letters mounted to a professionally fabricated pan face that was painted in our paint booth for a clean, seamless finish. Our team also worked closely with the client to develop custom translucent vinyl color selections and custom channel letter face colors that accurately represented the restaurant’s branding both during the day and at night. In addition to the main storefront signage, the project included a custom blade sign designed to improve pedestrian visibility throughout Market Square. Blade signs are especially effective in busy downtown environments like Pittsburgh, where restaurants and retail businesses compete for attention from heavy foot traffic and surrounding storefronts. As a Pittsburgh sign company specializing in custom fabricated signage, Signarama Pittsburgh managed every stage of the project from concept and permitting through fabrication and final installation. The compressed production timeline ahead of the NFL Draft required close coordination across all phases of the project to ensure the signage was completed and installed on schedule. The finished signage created a bold visual presence that complements the continued transformation of Downtown Pittsburgh and Market Square while helping Medi’s On Market establish a stronger street-level identity in one of the city’s busiest dining destinations. From custom channel letters and blade signs to restaurant signage, illuminated storefront signs, and complete branding solutions, Signarama Pittsburgh designs, fabricates, and installs custom commercial signage for businesses throughout Downtown Pittsburgh, Market Square, the Strip District, Oakland, the North Shore, and surrounding Western Pennsylvania communities.