Schaeffler - Auburn Hills | Facility Branding

Last year, Schaeffler successfully transitioned into their new facility, and we worked together on the collaborative rebranding process. Having previously worked with Continental, the former tenant of this space, we leveraged our established knowledge to ensure that outfitting the facility for Schaeffler was efficient and effective.

Monument Sign:

To align the monument sign with Schaeffler's brand identity, the previous yellow face was repainted to white, and green dimensional letters were added in their specific Pantone color. This cohesive approach from a single sign company not only enhances quality control but also ensures that the final product accurately represents the brand.

Building Sign:

Refacing the box sign on the third story of the building posed some challenges, but our familiarity with the existing signage made the process smoother. We utilized Flex Faces for the oversized sign, a material that allows light to permeate through, enhancing visibility during both day and night.

Wayfinding Pillars:

Our directional signs are both informative and aesthetically pleasing. The newly designed pillar serves as a prominent visual guide, creatively directing visitors and employees to their destinations. The incorporation of green edges adds a subtle yet impactful brand accent that aligns with Schaeffler's color scheme.

Brushed Metallic Dimensional Letters:

To effectively communicate Schaeffler's core values, we installed multiple sets of "claim walls" using brushed metallic dimensional letters. This element has become a staple in Schaeffler facilities, reinforcing brand identity throughout their locations.

Wall Wraps:

The installation of these wall wraps serves as an engaging backdrop for Schaeffler's core values. With a calming color palette that adheres to their brand identity, these wall wraps provide a visually stimulating environment that continuously reminds employees of the company's principles.

In total, the comprehensive rebranding efforts at Schaeffler's new facility illustrate the power of cohesive and thoughtful signage solutions. By collaborating with a knowledgeable sign company, businesses can streamline the process and ensure that their brand identity is consistently reflected throughout their space. If your organization is considering a rebrand or signage refresh, we invite you to reach out to us to discuss how we can help you achieve your branding goals effectively.