When a business updates its logo or branding, those changes often need to carry over to the physical signs customers see every day. For an established location, updating the existing signage can be a simple way to make sure the property reflects the business as it looks today.

That was the focus of a recent signage update for Mark’s Dancewear in Johnston, Iowa. Signarama Ankeny updated several existing sign areas throughout the property to reflect the business’s updated logo and branding.

The project included an updated directional building sign, a new logo sign above the entrance, and updated tenant panels on the monument sign. While each sign serves a different purpose, updating the branding across all three areas gives the location a consistent look.

Bringing Mark’s Updated Branding Across the Property

Mark’s Dancewear already had signage in place throughout the property. The goal was not to add new sign locations, but to update the existing signage so it matched the business’s current branding.

The larger directional building sign features the updated Mark’s Dancewear logo along with an arrow pointing toward the entrance. This sign remains an important part of the property’s existing signage and now reflects the business’s current look.

At the entrance, the logo sign above the door was also updated to match. This creates continuity between the directional signage customers see as they approach and the branding they see when they reach the storefront.

The project also included updated tenant panels on the monument sign. Because the monument sign is already positioned to be seen from the road, updating the panels ensures that the Mark’s Dancewear branding customers see from their vehicles matches the rest of the property.

Together, these updates bring the same logo and visual identity to several existing sign locations around the Johnston property.

Updating Existing Signs After a Logo Change

A logo update does not stop at a website, social media profile, or printed materials. If an older version of a logo is still displayed on exterior signage, the physical location can quickly feel out of step with the rest of the brand.

Updating existing signs can be a practical way to address that without changing the overall layout of the property. Instead of adding new signage, businesses can focus on the sign locations that still feature outdated branding and bring them up to date.

For Mark’s Dancewear, that meant carrying the updated logo across multiple exterior sign areas so customers see the same branding whether they are approaching the property, looking for the entrance, or passing the monument sign.

The result is a more cohesive exterior that reflects the Mark’s Dancewear brand as it stands today.

Commercial Signage Updates for Johnston and Central Iowa

Keeping exterior signage consistent with current branding is an important part of maintaining a polished business location. Whether a company has changed its logo, refreshed its colors, or simply needs to replace outdated graphics, existing signs can often be updated rather than completely redesigned.

Signarama Ankeny works with businesses in Johnston, Ankeny, Des Moines, and throughout Central Iowa on building signs, directional signage, monument signs, tenant panels, logo updates, and other commercial signage projects.

Mark’s Dancewear’s project is an example of how updating several existing signs can bring an entire property in line with a business’s current branding. If your business has recently updated its logo and the signage at your location still features the old one, updating those signs can help make sure your physical storefront reflects your brand everywhere customers see it.