Exterior signage plays an important role in helping customers find a business and recognize its brand. When a company offers multiple services or operates different spaces within the same building, signage can help create a consistent brand presence while making each space easy to identify.

Signarama Ankeny recently completed exterior signage for MEND, installing custom channel letter signs on different sides of the building. Both signs feature the shared MEND name, while distinct capsule graphics help identify the two spaces: MEND Integrative Wellness and Pilates at MEND.

One Brand, Two Spaces

MEND uses the same core branding throughout its business, with one space dedicated to Pilates at MEND and the other offering its broader integrative wellness services. The exterior signage was designed to reflect that connection while giving each side of the building a visual distinction.

Both signs prominently display MEND in individual dimensional channel letters, creating a clean and professional appearance. The capsule graphics differentiate the two spaces without making the signage feel like separate brands.

Rather than using a raceway, the channel letters were mounted directly to the building. This creates a streamlined installation and keeps the focus on the dimensional lettering and branded graphics.

The result is a cohesive exterior that reinforces the MEND brand while helping visitors identify which space they are looking for.

Custom Channel Letter Signs for Pilates at MEND

Channel letter signs are a popular choice for businesses looking for dimensional exterior signage with strong visibility and a polished appearance. Each letter is individually constructed, allowing channel letters to be customized to fit a company's branding, including its lettering style, size, colors, and other design elements.

Using shared design elements across multiple signs can also help businesses create a stronger, more recognizable presence. In this case, the consistent MEND lettering ties the building together, while the individual graphics help distinguish the spaces.

Channel Letter Signs in Ankeny and Central Iowa

The right commercial building signage can make a significant difference in how a business is seen and recognized from the street. Exterior signs should be easy to identify, appropriately sized for the building, and designed to represent the brand professionally.

At Signarama Ankeny, we work with businesses throughout Ankeny and Central Iowa on a wide range of exterior signage projects, including channel letter signs, illuminated signs, dimensional lettering, building signs, and custom business signs.

Whether you're opening a new location, updating your current exterior signage, or looking for a way to create a more cohesive brand presence, we can help develop a sign solution that fits your space and your brand.

Looking for custom channel letter signs in Ankeny or Central Iowa? Contact Signarama Ankeny to discuss your next exterior signage project.