When a business undergoes a rebrand, its new identity should be reflected throughout its physical presence. For Ascendance Truck Centers in Altoona, Signarama Ankeny updated several key signage elements to create a cohesive look across the dealership.

The project included two new channel letter signs, relocation of an existing channel letter sign, new pole sign faces, and new monument sign faces.

New Channel Letter Signs

Signarama Ankeny installed two new channel letter signs on the building. One features “Ascendance Truck Centers,” while the other displays “International.” The illuminated, dimensional letters provide clear visibility while identifying the dealership and brands represented at the location.

An existing channel letter sign was also relocated to improve its placement while continuing to make use of the existing signage.

Updating the Pole and Monument Signs

The rebrand continued beyond the building with updates to the dealership's existing pole and monument signs.

New faces were installed on the pole sign to refresh its appearance and visibility from the roadway, while new monument sign faces updated the entrance presentation without replacing the existing structure.

Creating a Consistent Brand Presence

A rebrand extends beyond a new logo. Building signage, roadside signs, and entrance features all contribute to how customers experience a business.

By updating multiple signage elements at once, Signarama Ankeny helped bring Ascendance Truck Centers' new identity across the property—from the building to the roadway and entrance.

A Refreshed Look for Ascendance Truck Centers

The completed project gives the Altoona dealership a clean, cohesive exterior presence that reflects its updated branding.

Planning a rebrand or refreshing an existing location? Signarama Ankeny can help bring your new identity to life with channel letters, monument signs, and other custom signage.