New Business Owners: Where to Start with Signage

New businesses typically need a variety of signs to help establish their brand, attract customers, and provide important information. Here’s a list of common types of signs that new businesses often require: 1. Exterior Signage Storefront Signs: Main signs that display the business name and logo, usually placed above the entrance. Window Graphics: Decals or posters placed on windows to showcase promotions, hours of operation, or branding. A-Frame Signs (Sandwich Boards): Portable signs placed outside the business to advertise daily specials or events. Blade Signs: Signs that project from the building, making the business visible from a distance or down the street. Channel Letters: 3D letters, often illuminated, that spell out the business name. Awning Signs: Fabric or metal coverings over the entrance, often with the business name printed on them. 2. Interior Signage Reception Signs: Branding signs placed at the reception area to greet visitors. Wayfinding Signs: Signs that help customers navigate the interior, such as restroom, cashier, or product section signs. Menu Boards: For restaurants or cafes, displaying the menu clearly. Wall Murals: Large graphics or images that enhance the interior space and reinforce brand identity. Point-of-Purchase (POP) Displays: Signs or displays placed near the checkout area to promote products or services. Safety and Compliance Signs: Signs required by law, such as exit signs, occupancy signs, or ADA-compliant signage. 3. Promotional Signage Banners: Temporary signs used to promote grand openings, special events, or sales. Posters: Smaller, versatile signs for advertising specific promotions or events. Floor Graphics: Adhesive graphics applied to the floor to guide customers or promote products. Digital Displays: Electronic signs that can be updated frequently to show promotions, videos, or announcements. 4. Vehicle Signage Vehicle Wraps: Full or partial wraps that turn company vehicles into mobile billboards. Magnetic Signs: Temporary signs that can be attached to vehicles for advertising purposes. 5. Temporary or Event Signage Popup Banners: Portable signs used at trade shows, markets, or events. Yard Signs: Often used for real estate, political campaigns, or event promotions. 6. Regulatory and Informational Signage Business Hours Signs: Clearly displayed hours of operation. No Parking/Reserved Parking Signs: For managing parking spaces. Licensing and Certification Signs: Displaying required business licenses or certifications. Each sign type serves a specific purpose, contributing to the overall visibility, branding, and functionality of the business. Need help to up your signage game? Signarama Roswell can help with all this and more in North Atlanta, Sandy Springs, Roswell, Alpharetta, Johns Creek, and Cumming!