We ask a lot of questions… a lot. Our staff is trained to ask you lots of questions. Recently a walk-in potential customer asked us “why are you asking me all these questions? I just want a sign”.
“I just want a sign”
Then the questions begin:
- Where is it going? Outside or Inside?
- What size?
- How far away do you want it to be seen?
- Is this a long-term or short-term sign?
We don’t want to give you a sign that won’t work for your needs. If it’s a banner and traffic is going by at 40 mph, you need to have minimal information with large lettering. Don’t list all your services. No one will be able to read it.
Colors make a difference in readability, as does the font you will be using. And then there is the question of how/where it is being installed. Will it be going on a fence? In the ground? Onto an existing structure? Does it need to be permitted? Does locates need to be called to mark the area before digging?
Many people are not aware that permits have to be pulled for signs. And you certainly don’t want to dig your posts without calling locates to make sure there is nothing in the area that you can hit like water lines or even worse an electrical line. Safety First.
Always.
We make signs. All kinds and shapes of signs. Digitally printed banners, aluminum, aluminum composite, dimensional and illuminated, trade show displays, wayfinding signs… and the list goes on and on.
So, yes… we ask questions to make sure you get a sign that was well worth your time and budget.
We can design and fabricate your sign to your specific needs, but first… we have a few more questions.
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Quick Summary: Why We Ask So Many Questions
"I just want a sign" is a simple request, but the science behind effective signage is complex. At Signarama Brighton, we ask detailed questions because we want your investment to actually work. A sign that can't be read at 40 mph or one that violates local zoning laws is a waste of your budget. Our goal is to ensure your sign is safe, legal, and high-impact.
Critical Factors We Consider for Your Sign:
-Readability & Speed: The amount of text you need depends on how fast traffic is moving. We help you choose the right font size and color contrast so your message gets through in seconds.
-Durability vs. Budget: Is this for a weekend event or a ten-year storefront? We match materials (like aluminum composite or heavy-duty vinyl) to your specific timeline.
-Installation & Safety: We don't just "dig a hole." We handle the technical side, including calling locates for underground utility lines and ensuring your installation is structurally sound.
-Legal Compliance: Many business owners are surprised to learn that signs often require permits. We help navigate local regulations so you don't face fines or forced removals.
