Modern-day advertising goes beyond the traditional methods of billboards and ads in magazines. Consumers want to know the companies that they are conducting business on a deeper level and they gravitate towards companies that understand the value in cohesive branding. Keeping up with the marketplace is the key to growing any brand. Through their dedication to your brand via the purchase of your product or service, consumers dictate the atmosphere of the marketplace. 

Branding is a marketing tool used to enhance a company’s image but it also helps a business to stay focused on its message, history and mission. It is a tool that can help a business achieve greater success by reaching a broader audience and by growing the brand. Branding should be consistent in visuals and meaning and include social media platforms, websites, business cards, flyers, vehicle graphics and more. A brand that utilizes communications such as signs and graphics incorporates traditional visuals with an updated business-to-consumer approach. 

Refresh or Full Rebrand?

If your company is considering rebranding, you must first determine if your company only needs a slight reboot of your business image and messaging or if a full rebrand is in order. In cases where a company is reorganizing (removing or adding a line of business), downsizing or merging, a full rebrand is beneficial for the sake of clarity and in order to retain current customers along with enticing new customers.

Sometimes your business simply needs to breathe new life into the business. Refreshing a brand can include changes to the logo, color scheme, or slogan/tagline. When a business is considering a logo redesign, our sign experts will provide several design options (similar to the below) for consideration as they begin the process.

Regardless, any type of refresh or transformational change should be explained to customers and the best way to do so is through visual communications. Honoring your company’s history is important and should be highlighted or included whenever appropriate. Signage can help communicate changes in the company\'s evolution and help support businesses as they seek to update their look.

From building signs and outdoor banners to window decals and design services, there are dozens of options when communicating important information to customers. Signage redesigns can reflect simple or more complicated changes within an organization which is why signs are the ideal medium for communicating branding. Cohesive indoor and outdoor signage increases awareness and loyalty to your business and helps maintain a consistent message. 

A strong brand is a relevant brand. Branding and signage go hand-in-hand as customers learn from your company’s signs and messages. It can be exciting to refresh or rebrand, but it can seem like a daunting task when deciding which steps need to be completed during the process. The local sign experts at Signarama can walk you through that process – contact us today to begin your rebranding process.