Fleet and vehicle graphics are often an underestimated method of advertising a new or existing business. Graphics applied to vehicles can create a lasting impression, provide exposure, and influence potential customers simply by driving your branded vehicles around town. In this article, we discuss the benefits of fleet graphics and why they play an important role in the advertising strategy of your business.

Fleet and vehicle graphics play an important role in your advertising strategies, for several reasons. According to bigpicturegraphics.com:

• One vehicle wrap can generate between 30,000 and 80,000 impressions daily
• Fleet graphics boost name recognition 15 times more than other advertising media
• 98 percent of consumers indicated they notice vehicle advertising that targets drivers and passengers

Exposure

Fleet and vehicle graphics are everywhere. Unlike targeted advertising strategies, and static billboards, vehicle and fleet graphics reach anywhere the brands they represent go. Consumers may not drive by your business on their way to and from work, or when they frequent their favorite local businesses. However, vehicle graphics bring your business to drivers and passengers you encounter, marketing your brand any time they are on the road, or parked, whether the mobile advertising is for a brand they’re looking for at that time or not. Wherever your vehicles stop or go during work hours or park for the night, passersby come into contact with your message. You can choose routes for your branded vehicles that will affect specific neighborhoods and extend your visibility to include diverse demographic groups. High visibility is important for consumers to trust your brand enough to use it.

Building Trust

When drivers in local areas come into contact with your brand’s message, via your vehicle wraps, day in and day out, your message is incorporated into the local landscape and into the community consciousness, as well. After a while, consumers will begin to feel familiar with your brand. When they feel like they know and trust your brand, they will want to try your products or services. That’s why it is important to design your fleet graphics, so that consumers recognize your brand, with messages that drivers can grasp on the move. How do you do that?

The Right Stuff

The success of your vehicle graphics or fleet graphics mobile marketing campaign relies on the ability of your vehicle graphics to capture drivers’ and passengers’ attention on the road. Just like with static billboards, except for the drivers directly behind you on the road, you usually have only a matter of seconds to impress consumers with your vehicle or fleet graphics look and message.

Professional Installation

That’s where Signarama excels! Our specialist vehicle graphics design program tailors custom graphics to the dimensions of your vehicle, in high quality vinyl that’s ideal for making your visuals, logos, and messages pop! With vibrant full-color graphics and eye-catching messages, in addition to using clear fonts, and high-res images, you can cultivate a brand image that looks professional. Signarama turns your vehicle into a premium advertising space. Studies have shown that the more professional your vehicle graphics and messaging are, the more consumers trust your brand, as one committed to offering quality products.

Word-of-mouth

Similar to how adding humor to your digital signage can start a conversation on the street, consumers react to vehicle graphics that include creative or humorous messages, as well. Then they tell their friends and then they tell their friends, and so on until brand recognition occurs. That said, is it true that vehicle wraps cost too much for most businesses to afford?

Versatility

The general misconception about vehicle or fleet wraps and graphics centers on the idea that only large brands with fleets of trucks can afford to use vehicle wraps and graphics. However, due to advances in print and digital technology in the 1990s, vehicle graphics provide an affordable and effective way to advertise your brand. Even if you only have one company vehicle, you can incorporate your brand’s look and message on a percentage of your vehicle or wrap the entire vehicle. It depends on your budget. The cost of a vehicle wrap, in general, depends on the size of the vehicle you want wrapped. Some businesses that don’t own vehicles, could lease a vehicle to wrap. Some brands pay consumers to wrap their vehicles for a certain amount of time.

Affordability

Typically, the average cost to wrap a vehicle ranges from $3,500 to $5000 for a full van wrap, and $1,500 to $3,000, for a partial wrap. High quality vinyl wraps from companies, such as Signarama use large format printing, full color, and vivid graphic design, to deliver vehicle wraps that stand out on the road. Also, when considering the cost of vehicle wraps and graphics, other money-saving things to consider about a professional vinyl wrap include:

• Protection of your vehicle’s original paint application
• Vinyl wraps and decals can be easily removed at the end of your lease, without damaging the paint on your leased vehicle 
• Vinyl graphics and decals can be removed and replaced to promote special events
• Fleet graphics and decals can be replaced easily and affordably, as part of your brand refresh

Effective Advertising & Marketing

According to the American Trucking Association, 96% of consumers stated that mobile advertising is more effective than traditional outdoor advertising. Why?

• People are more likely to notice ads on a vehicle, while many times they ignore TV, radio, and newspaper ads
• 29% of consumers who see vehicle ads are likely to make a purchase based on the mobile advertising they saw
• 97% of the audience recall the ads they have seen on vehicles, according to RYP & Becker Group.

It’s a new year! It could be the right time to find out how vehicle and fleet graphics can turn your company into a recognized brand that will expand your reach to new consumer groups. In 2024, Signarama can help you grow into your next successful phase with professional vehicle and fleet graphics!