If you want your sign read, you have two choices: See an astrologist or go to Joel Shayman of Northbrook Signarama. Better yet, if you own a business and want to build your brand with your logo using signs, window graphics, custom wall covers, banners, displays, vehicle graphics and wraps, channel lettering, tradeshow displays, custom tents, table skirts and the like, forget the astrologist. Shayman’s Northbrook Signarama is your one-stop shop for all things branding and branded. Shayman, who purchased the six-year old franchise this past May, thinks differently about what his sign franchise can do for customers. Says Shayman, “We provide an extensive corporate marketing experience to help clients build brand awareness and grow their businesses.” And he means it. Shayman drove around the surrounding business communities, paying particular attention to all the various signage, to see what competitors were doing and determine what value he could add. What he saw was a lot of the same old designs, same materials and a lack of adherence to basic design principals. He knew right away, he could add value -- and retain competitive pricing – by doing what he knows best. A jack-of-all marketing trades, Shayman understands the elements of style, and knows what it takes to get noticed. He owned a successful marketing and design company, and sees Northbrook Signarama as a natural extension of that business. He also hired new staff, some who followed him from previous business endeavors, so he has the support of team members who understand marketing and graphic design principles, as well sign industry expertise. “One of the most strategic and cost-effective purchases business owners make is in signs to build awareness for their brand,” says Shayman, who was surprised at how little variety there was in sign treatment and creativity when he did his drives. Some clients know exactly what they want, and Shayman and his team are more than willing to provide what they need. Others, aren’t so sure and want suggestions. “We use our insights and expertise to determine the right approach and suggest what we believe is the best solution to meet their needs,” says Shayman. “Either way, our innovative approach to marketing and design, translates to an effective presence wherever our clients promote themselves.” Looking for the right sign? Call Northbrook Signarama today at 847.239.5793 or visit our web site http://www.northbrooksigns.com Northbrook Signarama is located at 3345 Commercial Avenue, Northbrook, IL