Don’t be afraid to get creative with your marketing efforts. Here are a few tips to help you reboot your marketing efforts.

Be Bold With Your Sign

Most cities are flooded with real estate agents using the same tired old sign in front of their properties. Create a bold sign that stands out from your competitors with fun colors and a unique look. Passersby will stop and look at your sign more often than they would a plain white sign with just text on it.

Most realtors have the same headshot taken for their business card and marketing materials. Come up with a way to make your headshot stand out. Pose in front of a mural downtown or do something silly in your picture. You will be remembered more if your photo stands out in some way.

Leave Your Cards All Over

Never hesitate an opportunity to drop your business card off. When you’re picking up lunch at a local restaurant, you might see a bowl asking for business cards for a chance to win a free meal. Even if you aren’t interested in the free meal - leave your card. The person sorting those cards might be looking or know someone looking for a realtor. Never miss the opportunity to hand your card to anyone you come across. If you’re card is well made and striking, chances are they will hold on to it.

Build Your Brand Online

Most realtors aren’t taking advantage of social media to promote their properties and their expertise. Take the next step toward online marketing by setting up a Facebook page and Instagram account. Showing off your properties with unique imagery will give you more recognition than just relying on people driving by.

Take the time to create unique email newsletters for your properties and send them to past clients and potential clients. Even if your past clients aren’t in the market, they may know someone who is.

When you’re brave enough to stand out from the masses you will innovate and invent a new way to attract new clients.