Vehicle graphics are a unique way to turn your vehicle or work truck from a simple means of transportation to one of the most successful lead generation tools available for your business. Successful vehicle graphics work even when the vehicle is parked. While your company representative/employee is working and the vehicle is parked at a client’s home or business, the branding can reach potential new customers who simply pass by. This helps to build brand recognition.

• Your logo and graphics on vehicles create confidence with customers as they recognize the logo and graphics associated with your business. Your vehicle becomes a portable billboard. The customer is given the impression that your company is organized and professional. The vehicle graphics add a cohesive professionalism to your business branding.

When compared with the cost of other branding mechanisms, vehicle graphics are a sound investment. Even when your company is closed, the graphics are working. This equals more visual impressions for potential customers which equals more potential sales for your business. The graphics do the work for you beyond your initial investment. 

These are some basic elements of vehicle graphic design to consider when creating your next project:

• Determine how much vehicle space you want to cover in graphics and what your budget will be; vehicle graphics can be as simple as custom lettering or decals featuring your logo, a partial or full vehicle wrap, or even vehicle magnets.  It’s a blank canvas and utilizing all sides of the vehicle will increase attention to your graphics. In larger cities, adding graphics to the tops of vehicles provides additional advertising as people looking down from high rise windows easily recognize your brand.

• Consider the colors and fonts that you want to use for your vehicle graphic. Too busy and the branding could get lost; not enough visual stimulation and potential customers may lack access to the information they need to contact you. Start simply, so that your message isn’t getting lost.

• Remember that the vehicle is an extension of your brand so there should be a seamless approach to your design. This means your online presence should be cohesive with your conventional and in-person marketing. Make sure your logo and the look and feel of your brand is well represented across all platforms.

• When using photographs in your vehicle graphics, don’t pull them from websites.  Good quality, high-resolution photos are needed. Sometimes hiring a professional photographer can ensure quality images. There are also royalty-free websites that offer high-quality images. Invest in photos that will give your business a professional image.

• Remember to treat your business vehicle as an extension of your business. When the vehicle is seen around your community, the vehicle must be driven professionally and the driver should always demonstrate respect to other drivers. The vehicle should be kept clean and organized as it represents your company. 

Signarama specializes in signage and marketing tools that highlight your business. Be unique and stand out from your competition by calling us to discuss vehicle graphics for your company’s cars and trucks whether you’re a locksmith, plumber, florist, or dry cleaner. Our local sign experts will help you determine the best solution for your brand and ensure a professional installation on your vehicles – contact us today. We want to help you grow your business within your community and beyond with vehicle graphics!