Vehicle graphics are a cost-effective way to promote your business – branded vehicle signage can generate 2.5 times more attention than a standard, static billboard. Well-designed and professionally installed vehicle graphics showcase your brand 24/7 on every road they travel on and in every parking lot the vehicle is parked no matter the time or the place. Vehicle graphics are digitally printed images that are carefully installed on your vehicle by a professional without causing damage to your vehicle. 

With a cost per impression that is less than any other form of advertising, vehicle graphics are a wise marketing investment for your business as they continually build your brand equity. Vehicle advertisements generate between 30,000 to 70,000 daily impressions according to the Transportation Advertising Council, a division of the Outdoor Advertising Association of America (OAAA). Similar studies have shown that vehicle wrap advertising costs as little as four cents per thousand impressions. 

What to Consider When Choosing Vehicle Graphics

A variety of materials can be used for vehicle graphics and the material you select is critical. Advertising on your vehicle can take many forms from a vehicle magnet to a full or partial vehicle wrap. When choosing the vehicle graphics that will best serve your business, in addition to factoring in your budget, consider all the options available to you.

Car & Truck Wraps
Boat Graphics
Custom Lettering & Decals
Vehicle Magnets

Signarama can custom design, create, and install vehicle graphics for any mode of transportation and as many vehicles as needed whether your small business has one van, or your corporation has a fleet of hundreds of trucks across the country. 

How to Properly Care for Vehicle Graphics

The condition of your company vehicles and graphics plays an important role in the perceptions prospective customers have about your business. When properly cared for, vehicle graphics will optimally last up to five years. It is because of the affordability and the effectiveness that so many small businesses across a variety of industries rely on car and truck wraps to serve as one of their best marketing tools. Whenever possible, keep vehicles with vehicle graphics out of direct sunlight as few things are as damaging as the sun. The elements (weather, wildlife debris, etc.) can accumulate on your vehicle and compromise the integrity of the graphics so proper care over time is important. Vehicle graphics should be treated much like a paint finish – how well you treat your graphics will determine how long they look their best. 

Thoroughly washing your vehicle by hand and keeping it clean will ensure your vehicle wraps maintain their effectiveness. Use a non-abrasive car soap and the sprayer function on the hose to decrease the chances of damaging your vehicle graphics. It is important to avoid using abrasive or harsh chemicals or cleaners as these will decrease the longevity of your vehicle graphic. Also, do not use polishing or wax products on textured or matte films. The integrity of vinyl graphics can be compromised when exposed to sun and other environmental factors and pollutants. 

Hand-brushed, automatic car washes are also an option, but some of the more rigorous car wash machinery may cause damage to your vehicle graphics over time. We recommend testing a small, inconspicuous area on your vehicle to determine the effectiveness of any new cleaning product.

Choosing the Right Signage Company is Key

As a business owner, you have many options for your signage company. Signarama brings you 35 years of expertise in the sign industry. We understand your time and resources are valuable, so we strive to work with each customer until their ideal project is created. We know that our clients are seeking vehicle graphics that will stand up to the elements. Whether you are looking for a quick, short-term solution or something to adorn the vehicle for years to come, Signarama’s knowledgeable sign experts can help you make the right choice. 

From concept to installation, Signarama experts are here to ensure that your business vehicles stand out wherever you go. Contact your local Signarama team to discuss your vehicle graphics needs today.