That means wrapping a vehicle related to your particular industry, or applying a partial wrap, window graphics, or even just a decal, and having it sit in your next trade show, or even using it in front of your building.

This approach may not be for everyone, especially companies with a smaller trade show budget. But for companies that want to make a big splash, it's a great way to get some extra mileage out of your trade show graphics (pardon the pun).

Some of our Signarama stores have done boat wraps in the past, so why not do a boat wrap for a trade show? Whether you're in the sporting goods business, in the boat business, or are even displaying a boat at your local community festival, a wrapped boat can promote your message better than a sign, because the novelty of this kind of trade show graphics will catch people's attention.

The same is true for anyone in the agricultural industry. Imagine a tractor with flames on the sides, or a skid steer loader with a matte black hot rod finish. What kind of theme could you promote with these unusual trade show graphics in your booth?

Finally, how about using a car as part of your trade show graphics? We've had people wrap a car or truck for a very short period of time, like a trade show or photo shoot. Get the vehicle wrapped, drive it into the exhibition hall or display space, dust and polish the finish, and you're ready to go.

It's the unexpectedness of the vehicle that is most effective. There's just something mentally arresting about seeing a vehicle indoors. Our brain stops for just a second and says "how did that get there? Is that even supposed to be in here?" and we study the item. Using that momentary hesitation makes this one of the most effective trade show graphics you could use.

For more information on trade show graphics, please visit the Signarama website. You can also use our online store locator to find the Signarama nearest you.