Time for Your Sign Resolutions With 2018 just a few weeks away, many people start thinking about things they’d like to change or accomplish in the new year, such as lose weight, stop smoking or eliminate credit card debt. At Signarama—Kearny Mesa, we hope you consider making some resolutions focused on your signage, like these: • Ask yourself if your signs are starting to show their age. Is it time to replace them? Remember, your signs are a reflection of your professionalism; if they don’t look good, they may not attract customers into your business. • Think about whether your signs are in the right place, or if there are places that lack signage and should have it. Do customers frequently ask employees to point them toward the same one or two items? Perhaps a new sign is in order. Is it a challenge to get to your front door? Strategically placed directional signage might be the answer. • Ensure your signage communicates up-to-date messages and is created according to current brand standards. Have you changed the message you want your signs to reflect, or do you plan a large or small rebrand in 2018? • Consider making signage changes if you need to drive more customers into your business. Not sure what’s the best way to stand out without looking obnoxious (and possibility breaking local signage regulations)? That’s where we come in. As sign experts, we’ll be glad to take a look at your signage and give you our professional opinion about what is working great and what could be better. The start of a new year is the perfect time to turn over a new leaf — and while we can’t help you achieve your weight loss, smoking secession or debt reduction goals, we can be of assistance when it comes to your sign resolutions. Have a wonderful holiday season, and Happy New Year!