With so many logos out there, it might seem hard to find a way to be unique. The challenge can be overcome with a few simple steps when creating your company’s logo:

1. Make Your Logo Versatile

A great logo should look amazing on all mediums. It should be beautiful on your website, functional on a mobile device, and gorgeous when printed on a banner. If your logo works for a website but is not as effective in signage, it is not a good logo and it will not pass the test of time.

2. Take time to Create your Logo

 Logos should not be rushed. Creating a logo is just as important as designing signage or your website. A logo is the face of your business so make sure it communicates your vision. Learn your competitive landscape by doing in depth competitive research on your competitors’ logos. Make several sketches and then present your ideas to friends, family, and colleagues. Ask for honest feedback and be accepting if someone is critical. A logo tells so much about your brand, it is important that you take this step very serious.

3. Focus on Your Message

What do you want to communicate about your company? Consider what you want your target audience to think when they see your logo. Is it fun or serious? What makes it unique next to your competitors? These thoughts should play an important role in the overall design of your logo.

4. Don’t Use Stock Imagery

While it might be tempting to use a stock image or clip art for your business logo, steer clear of this. You will not be the only business to show up with that art in its logo. Originality is what will set you and your business apart from the masses. Invest in original graphics to make an impressive statement about your company.

5. Keep it Classic

A great logo will be current for the next 20 years. Think of the staying power of McDonald’s golden arches and the famous swoosh symbol for Nike. Their simple design will be relevant even as design principles change. Avoid going with any trendy graphics because they may not resonate with potential customers in the future and may appear dated.

Creating a logo might sound impossible but it is an exciting part of starting a business. Your logo will appear on your business cards, signage, stationary, letterhead and banners. Have fun with it, but don’t forget the principals outlined above. This is one of the most important investments you will make for your business.

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