Early in the year, 2020 proved to be the beginning of what looks to be an eventful decade. The signage industry, like many others, had to adjust to a changed atmosphere and considerable uncertainty. Retailers, business owners, and entire industries contemplated how to achieve success in a “new normal.”  The theme of signage trends in 2021 aligns with companies that are actively refreshing their brand image and adapting to change. During a time when consumerism has been, at times, fragile, in 2021 the trends will be deliberate and personalized. Brands are in a distinct position to bring new attention to their signage and upgrading their image. 

Here are some of the signage trends we can expect in 2021.

·         Innovation

Technology isn’t a trend, per se, but it’s the result of progress and it’s a propellor of progress. Creative and innovative signage can show an appreciation for and utilize technology without being pretentious or unobtainable. For example, branding that incorporates graphics with social nuances such as mobile devices and hashtags are showcasing their innovative side. 

·         Personalization

Everyone in every demographic wants to be recognized or considered. Forecasters study the retail habits of consumers and studies have shown that personalization is the key to reaching more customers. Signage can be personalized to appeal to a particular group of people or a certain affiliation. 

·         Minimalism

Less is more, especially in sign and branding design. Consumers view tens of thousands of images, advertisements, and branded content every day. After viewing screens so frequently in their business and personal lives, consumers have a preference for minimal signage and branding. Cluttered logos and graphics are not pleasing to the eye.

·         Sustainability

Environmental consciousness is a theme across all industries. Consumers are now more invested in their decision-making and who they do business with – and why. They analyze their own consumption patterns and expect companies to adhere to the morality of environmental impacts. Modern businesses and branding should incorporate an awareness of the need for sustainable practices. 

·         Digital

A tech-led approach to signage isn’t for every business. But, it’s a simple and modern approach to signage that can be personalized with trending messages based on current specials and promotions. In the restaurant industry, digital menus are a great option that allow for easy updates and changes. In the hospitality industry, many hotels and resorts have found digital signage helpful when directing guests to ballrooms and meeting rooms for conventions or events because they can be changed in-house from a computer behind the scenes. More and more, businesses in a variety of industries are finding ways to make digital signs work for them. These signs can be created in a variety of sizes which helps get your message across in a variety of locations indoors and outdoors. Digital signs are well-lit and draw attention from a distance. When connected to certain POS systems, you may be able to set up your digital signage to feature trending products and promotions in real-time. The options with digital signage are truly endless.

More than ever before, signage and branding can direct and connect people. The industry is expected to continue to expand despite the COVID-19 pandemic and an initial decrease in consumer spending. If your business is looking for ways to grow your reach, we would love the opportunity to discuss signage trends that may have an impact on your growth in 2021. Contact your local Signarama’s team of sign experts today!