With the holiday season coming on hot, now is an excellent time to get your retail business all prepped up with your holiday sales line-up, including Black Friday sales, Small Business Saturday offers, and end-of-year sales signage. Planning ahead for peak retail season now allows you to get a jump on the competition and build anticipation toward upcoming events. With many options to choose from, Signarama’s design team and sign experts can set your business apart with signage that draws traffic to your locations for an exceptionally busy and successful holiday sales season. This month, we take a look at the many ways the right kind of signage can increase traffic to your retail store and grow your brand.

Storefront Signage

The tradition of lavish department store windows, decked in holiday splendor began at Macy’s in 1847, grew to include Bloomingdale’s, Bergdorf Goodman, Saks Fifth Avenue and others, and still thrives as a holiday tradition today. However, not every shop has the space, the budget, or the time to mount these extravagant window displays. As a small or medium-sized business, your storefront may be more suitable for other types of signage that can create anticipation for the upcoming holiday sales cycle. Some of these include:

• A-frames
• Vinyl lettering
• Vinyl Graphics
• Banners & Flags
• Floor graphics

Window Applications

Along with the festive lights and fake snow in your windows, brightly colored vinyl decals can turn heads, making shoppers aware of your seasonal sales opportunities. From scintillating vinyl lettering, to bold shapes and vivid colors, attracting more customers can be all about making your windows work for you this holiday season. Other ways to build interest in your sales and catch passers-by involves using banners and flags.

Banners and Flags

Teardrop and feather flags can direct traffic to your seasonal sales, announcing your holly jolly sales message in full color, weather-resistant vinyl at the entrance of your store. Standing out from the crowd on the sidewalk or in front of the entrance of your mall location, large format printed hanging banners can create an eye-catching winter wonderland at the entrance to your store, directing  vehicle traffic and pedestrians to your door.

Vibrant hanging vinyl banners can not only create a picturesque stir at your entrance, but can also announce sales and direct shoppers to various departments in larger stores, fortifying your holiday theme! Large format printed posters and murals announcing your upcoming holiday promotions can utilize wall space outdoors, on the side of buildings, on fences, or on interior walls.

Bring your interior walls to life, with expansive vinyl murals that can easily be updated or replaced at the end of the season. Printed on a range of high-grade vinyl or non-PVC materials and overlaminate finishes, our wall murals and graphics are professionally created and installed by our professional sign pros. Another space that can create anticipation about your upcoming Black Friday, Small Business Saturday, and end of year sales happens on the down low.

Floor Decals

Create anticipation for your holiday sales with floor decals on sidewalks and mall concourses. Often overlooked as marketing spaces, Signarama offers custom decals, die-cut to any shape or size floor decals, in full digital color on a removable self-adhesive vinyl, featuring an anti-slip and scuff resistant laminate on top. The thickness of your floor decal vinyl will depend on how long you intend to use your decals. Our graphic decals are printed in full color and sealed with UV and graffiti protection, as well. For signage that exposes more shoppers to your upcoming sales season than those in your immediate area,  vehicle wraps and vinyl lettering make an impressive mobile impact.

Vehicle Wraps and Fleet Graphics

Get more exposure for your upcoming holiday sales season by advertising on:

• Busses
• Bus Stops
• Business Vehicles

Bus ads make a large moving impression on shoppers on busy city streets, as can the vehicles you use in your business. If it may not seem cost-effective to deck out your own vehicles with full wraps just for the holiday season, you could add vinyl lettering to your vehicles that alert shoppers to your upcoming promotions. Vehicle signage provides more exposure for your brand, whether on the road or parked. Further, making inroads in almost every area of the marketing space, digital signage can really prove to get the attention of shoppers.  

Digital Signage

Along with traditional interior and exterior signage, promoting Black Friday, Small Business Saturday, end-of-year sales and so on, adding digital displays to your signage is proving to be a major game changer in retail sales. According to AIScreen, studies show that:

• 4 out of 5 brands noticed a 33% increase in sales after adopting digital signage
• After adding digital displays to your business signage, 19% of viewers made an unplanned purchase of something promoted digitally in a retail setting
• Adding a single on-premise digital sign adds an average of 4.75% in annual sales revenue
• 68% of customers who see a sign that includes digital signage campaigns end up purchasing

Digital displays add versatility to your signage. Generate anticipation for your upcoming holiday season sales in store windows, with quality, hi-res images, videos, and colorful graphics, or change it up with a combination of messages that direct traffic to your store. One of the important features that set digital signage apart from other forms of signage revolves around the fact that you can easily update your digital signage, as often as you like. Easily programmable, you can set your Black Friday, Small Business Saturday, and end-of-year sales promotionals up to run at the appropriate times. Plus, interactive digital displays in retail settings engage shoppers in AR experiences, such as trying on products, viewing products in their own settings, and even purchasing products from the convenience of your digital interface. 

Gear up for the holidays with signage that grabs shoppers’ attention! Signarama pros can help you make a difference this holiday season, with signage that has been proven to increase your ROI and your holiday sales bottom line!  Grow, grow, grow!