Who is your customer and what do they want to see at the checkout?

No matter what you’re selling, whether it’s a product or a new service, knowing what your customers' needs or pain points sets you up for success. What affordable, “quick grab” products would your customer find value in at the checkout counter? What news do they want to hear? What business updates would be most valuable to them? Doctor’s offices often place affiliate pamphlets or additional services offered near their checkout counter. For example, if you’re a dermatologist, you may want to place information on skin care products or services outside of a normal check-up such as facials or acne treatments.

Keep the design fresh and eye-catching.

The point of purchase area of your business can be a great place to get a customer’s attention but it's not always easy to hold their attention. A well-designed sign is a guaranteed way to share your message with your audience in an effective way.

To keep your signage well designed, focus on a few key things - clear messaging and branding, simple graphics or photography, and a prominent call to action (what you want the customer do next).

Where should the P.O.P. display be placed in your store?

P.O.P. display placement is as important as the design and quality of the display or sign itself. Poor placement can mean limited views which defeats the purpose altogether. When placing a sign in the point of purchase area, place the sign in a place that doesn’t obstruct the messaging and supports the customer as they move toward the register. Signage should be placed in areas where their message makes sense as well. Reminders to book future appointments, potential upgrades that are limited to the time of purchase, or any promotions going on are great at the actual register or check out area.

Get the point across with clear messaging.

A good sign will not leave customers walking away wondering what you were trying to sell them. Your message should be clear, easy to scan and show your unique selling proposition in as few words as possible.

Your point of purchase area is usually the last place in your business where you interact with your customer. Make the most of that time and seal the deal on additional purchases. Once they are out of your establishment, it may be quite some time before they return. While you have them in your business, signage is a great way to get attention to key offerings.

Want to learn more about Signarama and how it can change the way you do business? Contact your local Signarama today!