In fact, according to Slickdeals.net, consumers spend an average of $5,400 a year on impulse purchases. Most impulse purchases fall under the food category - stopping into coffee shops, picking up extra items from the grocery store, or dining out unexpectedly.

While there are many types of impulse purchases, they all center around the customers' exposure to stimuli in the store. Stimuli such as product staging, signage that promotes a deal, or marketing materials that promote a product or service that caters to their current situation.

The Thrill of the Deal

Most impulse purchases happen because the shopper feels a sense of excitement taking advantage of a good deal. Often, good signage is key to driving customers toward these deals in your store. Large, colorful signage is often placed near sales sections or flash sales which gives a sense of urgency to make a decision.

The Love of New Things

Purchasing new items is exciting and gives most of us a rush or hope that the item will change our lives or solve problems. The excitement of purchasing something new gives us a high that most of us don’t want to come down from.

Fear of Missing Out on the Latest Trends

Fear of Missing Out, or FOMO, is a real thing and marketers know this which is why there is so much marketing spend going toward influencers on social marketing. Lifestyle imagery is often used to show a beautiful scene that customers want to be a part of.

It is very common to find comfort in shopping. It’s often referred to as a favorite pastime or hobby and is sometimes rolled into our social activities as well.

As a business, creating signage that shows special products, services, or deals can increase revenue in a strategic and smart way. For information on Point of Purchase signage, contact your local Signarama today!