Yard signs for home services companies can be an effective way to build awareness for your company and send a signal to potential customers in the communities you already serve, that you're a trusted provider of quality landscaping, cleaning, pest control, and other services. Yard signs can be effective tools for grabbing consumers’ attention, growing your brand, and helping build awareness for your home services brand. Here are 10 tips for using yard signs to promote your home service business, as well as tips for placement and design to help increase their effectiveness.

1—Use yard signs on your job sites

Remodeling companies, general contractors, roofers, and other home service businesses can use yard signs on the properties where they are currently working. A good rule of thumb is to ask your client for their permission to place a yard sign at the edge of your yard in the contract they sign for your services. You should also indicate when you will return to collect the signs. 

Yard signs used in this way:

• Boost brand awareness
• Confirm customer satisfaction

2—Simple designs for your yard signs

Too much information on your yard signs and/or too many images or colors will deter passers-by from taking the short time they have when walking, biking, skating, or driving by your sign to try to focus on cluttered signs. Yard signs designs should include:

• The name of your business and possibly your tagline
• Your logo
• Your contact information, including your phone number and website link
• A clear call-to-action

Bonus Tip: consider using short and sweet testimonials that add credibility to your home service company!

3—Fonts that are easy to read

Generally, fonts without tails and flags work the best for yard signs. San-serif fonts, such as Calibri, Roboto, and Impact are popular fonts that can get your sign noticed. The larger your type, the easier your sign will be to read. Signarama’s design experts can help you pick the best font for your yard signs! 

4—Contrasting colors for your background and your text

A background that contrasts with your text is essential for making your sign stand out.

Colors that are too close together on the color wheel or in the same color family will blend together at a distance and be difficult to read. White or light backgrounds will accentuate your yard sign’s dark text. Dark green, navy blue, purple, or black text will stand out more on a white or light background, although it’s important to remember that a black and white sign may not always be the ideal choice when choosing colors to attract attention. On the flip side, dark backgrounds can make your light text pop.

5—White space, borders, and arrows

As a general rule, the numbers show that yard signs consisting of 30-40% white space, meaning space with nothing in it, increases the readability of your sign, helps guide readers’ eyes, and makes your sign easier to process quickly. Also, signs without borders drive 11% more responses. Including arrows helps point your customers to your business and important information on your yard sign.

6—Unconventional shapes

Using die-cut technology, home service businesses can order various shapes, other than rectangles that will catch the eyes of passers-by. A sign in the shape of an arrow can direct consumers to your business when you position yard signs on public property near your location. Realtors, home cleaners, and other home services often use house shaped signs to add some variation and fun imagery to their yard signs.

7—Stick with a clear call-to-action

Your home services yard sign should include a clear call-to-action that tells consumers what they should do next. Offering free estimates is a great way for your yard sign to attract more customers to your pest control company and other home service businesses. “Contact us today” or “Learn more” all make good examples of clear calls-to-action. Just make sure you also include your address, phone number, and website link on your yard sign! You can also add a QR code that when scanned can take visitors to your website or your online appointment scheduler.

8—Both side printing

Printing your ad on both sides of your yard sign will give your home services business extra exposure, so that your yard can be seen from all directions at all times. Double-sided printing also gives your yard signs a more finished and professional look, as they advertise your lawn care, plumbing, bathroom remodeling, or other home services businesses. 

9—Larger Yard Signs

With large format printers, you can order larger signs than the standard ​​18” x 24” signs, as well as custom sizes to make your yard signs stand out from the rest. The point of larger yard signs is to use larger letters and images that communicate your information faster and better to passers-by, not to cram more information onto your yard sign.

10— Get the most out of your yard signs

Strategic placement of your yard signs is important when growing your home services business. Placing your yard signs at the edge of your job sites, such as your clients’ front lawn, extends your brand reach by the increased exposure you get from passing traffic. You should also consider placing your yard signs in a number of other, potentially unconventional, places to attract more traffic to your business. Some ideas to make sure you’re getting the most out of your yard signs include:

• Placing them in public spaces near your location where you can direct more traffic to your business
• Asking real estate agents if you can place a yard sign on the properties they are selling
• Advertising special sales or promotions on your yard sign – just make sure to highlight only one promotion at a time
• Showcasing before and after photos of your remodeling projects or lawn restorations on larger yard signs
• Displaying your yard signs in high traffic areas in your community where more people are likely to see them

Effective and affordable, professionally designed and printed yard signs are a valuable marketing tool for increasing the brand exposure for your home services business and extending your reach with these mini-billboards. Signarama pros are standing by to help you with eye-catching yard signs for your growing remodeling, roofing, plumbing, flooring, lawn care services and many other home service businesses. Contact us to find out more!