Outdoor signage plays a key role in attracting new customers to your business through increased street visibility, timed promotions, and compelling storefront graphics. 

As more businesses, organizations, and venues reopen or redevelop their services, outdoor signage is more important than ever. The investment in outdoor signage will continue to work for you long after your signs are installed. Outdoor signage can increase sales and business exposure, and it can serve multiple functions for your employees, customers, and visitors. A variety of outdoor signage creates familiarity with customers, enhances your brand, and adds a distinguished element to signage. 

Why Use Outdoor Signage?

·         Increases safety – customers can locate your business 

·         Eliminates confusion and provides information for your customers

·         Draws attention and sparks interest from new customers and passersby

·         Marks your business location and differentiates you from competitors

·         Static advertisement – it’s always there, 24/7

·         Creates a cohesive look for your business by aligning with your digital and online marketing and branding

·         Promotes credibility and professionalism

·         Illustrates a commitment to your business – it’s an investment for your company, but it shows you’re in it for the long-run

Types of Outdoor Signage

Signarama offers a never-ending variety of outdoor signs that can be fully customized to suit your business’s needs or style. Factors to keep in mind when deciding on a sign type include illumination, purpose of the sign, material, location, design, budget, and more. Signarama only uses top of the line, quality materials to ensure the durability of your signs. Consider this list of some sign types you may want to use for your next signage project.

·         Awning graphics

·         Monument signs

·         Storefront signs

·         Wayfinding & directional signs

·         Parking & traffic signs

·         Carved & sandblasted signs

·         Channel letters

·         Dimensional lettering

·         Lightboxes

·         LED backlit signs

·         ADA & engraved signs

·         OSHA & safety signs

·         Pylon signs

·         Post & panel signs

·         Digital signs

·         Yard signs

·         Sidewalk signs

·         Sign spinners

·         Hanging banners

·         Vinyl banners

·         Flags

·         And more

How to design signs with stopping power

While signs represent your business, they also impact the customer or user journey. Signs can enhance a customer’s experience. Consider the customer journey when designing your outdoor business signs. 

Location is everything. Your customers need to see your signs. Be aware of any obstructions or visual issues when deciding the location of your outdoor signage. 

Colors and fonts can make or break a sign. Readability is essential. Consider, too, that your signage will be outdoors. Sunlight, darkness, weather and other elements can affect your signs, so keep these factors in mind when selecting the colors and fonts for your sign’s design.

Minimal signage is attractive to customers: Modern trends indicate that consumers prefer simple signage. Cluttered messages tend to get lost in a sea of visual communications. You don’t have to put a lot of information on your signs – just what’s most important to your customers.

Contact your local Signarama team today and we’ll help you select the best type of outdoor sign for your business – we are here to help you go from concept to installation.