Utah has one of the highest millennial populations of any state in the country. Spencer Coleman, Owner of Signarama in Heber City came by our studio to discuss millennials bringing their passion into the workforce.

As many members of this generation enter the job market, a fair deal are becoming business owners and quickly setting their sights on principals that have become synonymous with their age group, including strengthened community relations, environmental involvement, and public rebranding.

These days, public perception of a brand is more telling of a company’s success than ever before. While many established businesses are too far gone to change course and reassess how the public views them, new businesses and younger business owners are making their public reputation a core tenant of their founding.