Healthcare facilities face numerous challenges when developing a signage program. Compliance is one factor, but also signage should be clear, consistent, and concise for visitors as well as employees. Facilities must anticipate that visitors may be anxious about their medical visit, so wayfinding signs serve not just to inform, but to assure visitors that they are heading in the right direction. Signs should be present throughout the perimeter of the facility; from exterior locations such as parking lots and walkways to the interior locations and common areas such as the lobby and cafeteria. Signs increase awareness even during a stressful event and can guide visitors during their experience. Keeping visitors informed ensures the flow of traffic continues so that business can run smoothly.

A successful wayfinding system will adopt requirements determined by the Occupational Safety and Health Administration (OSHA) and Americans with Disabilities Act (ADA). Compliant signs are important for the safety and health of staff as well as patients and their families. OSHA and ADA regulatory signs help maintain a safe workplace and facility. Display ADA signage at entrances, exits, elevators, restrooms, and parking areas. Customization can align with logos and colors while still maintaining regulatory standards.

Signage planning ensures that messages and information are displayed cohesively and placed in appropriate locations. When signage is well planned, the entire visitor experience is improved. A coordinated design will eliminate uncertainty and confusion especially when designed around the visitor experience. When visitors can reach their destination easily, hospital staff can devote their time more effectively rather than answering questions or guiding visitors. Well-designed wayfinding signs will decrease confusion and increase reliability in an uncertain environment. 

Throughout a hospital or medical facility, numerous compliant sign products can be implemented:

·         Digital wayfinding systems

Digital signs can be updated with current information easily. The digital format means it is tailored to house content that changes constantly. Digital signs are versatile, durable, and flexible. 

·         Floor mats

Mats keep visitors and staff safe, but they can also carry a message or a logo. Hospitals do participate in branding, and a logo or color-scheme can become a familiar feature to visitors. 

·         Wall graphics and murals

Not all wayfinding needs to be stringent and boring. Incorporating a variety of signage can add a fun dimension to a typically sterile atmosphere. Wall graphics and murals can leave a positive impression on visitors, especially children.

·         Building signs

Signage on buildings is one of the first visuals that visitors will interact with. These signs give visitors confidence and assurance. Building signs can be used both on the interior and exterior of a building to showcase a logo and messaging.  

·         Lighted signs

When programming signage for medical facilities, lighted signs are one of the most important additions. Most medical facilities are open 24 hours a day. Visitors and staff benefit from well-lit messaging, lighted signage can make all the difference when it’s dark outside. 

·         Sidewalk signs

When special events or campaigns take place on hospital grounds, consider utilizing sidewalk signs. These are affordable, reusable, and durable. They can be placed virtually anywhere which means more visitors will view your message. Sidewalk signs can be customized with logos, colors, and more. 

When you partner with Signarama’s local signage experts, there is no doubt that a unique wayfinding signage program for your healthcare facility will be designed and then created of the highest quality materials. Contact Signarama today to discuss your wayfinding sign program.