Wayfinding signs, also commonly referred to as directional signs, are an important feature for visitors and potential customers. These signs get customers where they need to go in a quick and efficient manner. Effective and subtle wayfinding signage is hardly noticed by patrons and should feel almost automatic. Keeping visitors informed means that your business can flow appropriately. Signs with current information and aesthetics will draw more attention. As technology expands, so does the variety of materials available for wayfinding signs. Your company relies on repeat and new customers to keep business thriving – the trust between customer and business begins with their first visit, so make it a pleasant experience.

Consider these best practices for designing effective wayfinding signage:

• Do not assume – If you design your wayfinding signs around the idea that all visitors are first-time visitors, there will be less assumption in your signage. Approach the design as if you have never visited the location. Ask yourself what is most important for visitors to know? 
• Be concise – Use fewer words to say what is important to the customer. Leave out extra words and phrases; less clutter on signs means less confusion.
• Be consistent – Use a common language to describe specific areas. Consistency means visitors can rely on wayfinding information. 
• Location – Place signs at decision points (i.e., lobby, near elevators and stairwells, etc.)
• Use signs progressively – Post signs in a step-by-step manner so that patrons are aware of the process. This limits confusion and the worry and anxiety of a “missed step.”
• Be creative, but simple – Wayfinding signs, while essential, do not have to be boring. Utilize windows, walls, floors, and more. With so many material options, your wayfinding signs can be unique and helpful.
• Use icons and directional indicators – These simple visual cues will help patrons get to the proper location. 
• Expansion capabilities – When designing your company’s wayfinding signs, consider a design that will grow with your business. This is also where a cohesive design is important. Choose a design that will not be difficult to recreate when a possible expansion becomes a reality. 
• Branding – It has quickly become a business’s sharpest marketing tool. If your company has adopted a brand, or a theme carried over throughout your entire product/service line, then your wayfinding signs should incorporate branding. Branding isn’t just a buzzword; it’s effective and keeps your business organized. When your wayfinding signs exhibit your branding, customers will feel more loyal.
• Be considerate – Ensure your wayfinding signs are designed for everyone by making sure they are easy to read and include braille.

Signarama’s local sign experts are standing by to help your business design, create and install updated wayfinding signs for your entire facility. Our local experts are also available to consult on site by walking through your facility making suggestions based on years of experience. Contact us today to get the discussion about wayfinding signs started for your business.