Getting the Most ROI from Your Signage

The vision of the Sign Research Foundation is to empower communities through academic research on vibrant and effective sign strategies, systems, and codes. One of its recent studies, Retail Signage: Practices to Increase Return on Investment, definitely caught our eye.

The bulk of the report features case studies that provide information you may want to take into consideration as you plan for new or updated signage at your business. Attributes that were included include legibility, enjoyable to view, informational, quality, appropriately scaled and uniqueness.

Here’s what the foundation had to say about the key design success attributes of the signage at Marketime Foods in Seattle.

* Unique — Marketime Foods uses distinct landmark signs that match the character and scale of the neighborhood.

* Architectural Integration — Marketime Foods takes architectural integration of signs and buildings very seriously by designing signs into awnings, facades and fascia. It uses awnings and overhangs as sign supports and to tie its buildings together.

* Graphic Integration — Marketime Foods integrates large format graphics into awnings and window displays.

You may find it interesting that the returns for design-oriented companies increase in value at a much faster rate than other companies. What does that mean for you? Trust Signarama—Kearny Mesa to help you design your signs!