Signarama has been helping school athletic departments across the country update their signs and visual graphics to promote school spirit and breathe new energy into their athletic programs. Over the years, we have worked on projects ranging from stadium signs to locker room wall murals and graphics, banners and flags around campus to promote school spirit, and engaging point of sale (POS) signs and displays for fan gear. We have gathered information about the ways in which Signarama can help you increase the visibility for school athletics on your campus with an array of signage solutions and the impact of signage in driving sales.

Ideas that Work

One of the best places to update and increase your athletics signage is in and around your sports stadiums, arenas or fields. As emotionally charged environments, sports arenas offer a location for the excitement that fans affiliate with watching their team play to transfer to any signage or advertisements they see in the area. So, while it may be off-season for your school’s basketball team, attendees at another sports event in the same gym or arena can extend their school spirit for the basketball team as well if they are exposed to signage for that team in the arena. Custom banners announcing accomplishments such as championship titles never get old for true fans. Since the number of times a sign may be viewed and processed over the course of a game, or an entire season, is very high, this signage is a great opportunity to promote all of your teams.

Areas surrounding your stadium are also prime venues for school athletic signage, as they will be visible to those who attend sports events but also any passersby. If your arena or bleachers face high-traffic areas, take advantage of those spaces with large format billboards, canvas signs, LED signs, or banners to promote your school’s teams, fundraising events, or even to thank loyal sponsors.

Areas frequented on your campus by students and staff, such as dining facilities, front entrances, and gymnasiums, can also host a variety of signs to promote school spirit and athletics. Placing consistent flags around campus for your many sports teams can increase everyone’s knowledge about which sports team are on campus and when or where one can watch them compete. Digital signs that flash winning scores and congratulate team players help build school morale and potentially increase attendance at your sporting events and they are easy to update on a regular basis.

Lastly, don’t forget about placing team gear throughout your campus. Bookstores and stadiums are the common places to sell fan memorabilia, but consider adding pop-up stands around campus on game day to help promote your team and drive your sales. Homecoming Week is another great week to set up temporary POS points around campus.  Doing so consistently over time, such as for every big game that will be played at your stadium, achieves maximum levels of recall and effectiveness with consumers, and is likely to increase your bottom line.

To see all these options and more that Signarama has to offer your school’s athletic department in an effort to improve your campus sports experience, visit our website or contact us today, and increase your school spirit in time for the next school year.