It’s summertime, but not for much longer. This means the end of summer sales will begin and promotional signage will be front and center. Successful retailers understand the value of signage especially signs that profile well-known sales events. Retailers are familiar with the changes and fluctuations in the industry and signs can help influence customers in a fraught market. Keep the summer vibe going by highlighting special sales and generating positivity around your brand. Here are some ideas to help build brand awareness and drive sales during your end-of-summer promotions

Types of signs to incorporate in your end of summer sales.

• Yard signs & sidewalk signs – These portable signs pack a lot of marketing power and take up less space than other signage. Sign spinners, sidewalk signs, and yard signs give customers the information they need to know compactly and concisely. Promotional sales can be highlighted and these types of signs can be placed in virtually any location. They are affordable and durable making them a great choice for your retail messages. Your branding can also be extended to these signs which helps to build customer loyalty.
• Banners & flags – Fabric, vinyl, and mesh banners are affordable and require very little maintenance. They are convenient and easy to display just about anywhere indoors or outdoors. Logos and graphics will stand out on banners so that customers can see your business from a distance. Fabric banners are washable and reusable which means a return on investment with each use. Flags can be placed outside of your business along the parking lot or in other highly visible locations. The space on a flag can be used to display the business logo, the word “sale” and many other extensions of branding.
• Wall graphics & window graphics– When a business can display its logo or branding in a variety of ways, they are reaching more customers. Creative signage sometimes means looking at the business space more creatively. Windows and walls are an ideal location for graphics, especially when placed near sale items. This type of signage can be used again and can be customized to represent your branding.

Tips for effective promotional messaging for your end of summer sales

Promoting your end of summer sale can take many forms and the combined efforts of your sale signage along with other marketing tactics will result in better sales numbers. Consider these tips for effectively promoting your end of summer sales.

• Set up displays outside of the store to draw attention and lure prospective customers inside. 
• Display signs that include photos of products, models wearing/using products, etc. This helps customers form a connection to the product
• Place signs in unique places to let customers know about your sale and your business hours (i.e., parking lot, along the road, sidewalks, etc.)
• When customers visit your business, ask them how they heard about the sale. Offer coupons, codes, or discounts to customers who visited your business because of a sign.
• Create and advertise a loyalty program to draw in customers. Signs in your business can advertise this program to customers.
• Establish certain hours for a special sales event to create a sense of exclusivity through signs that promote “early bird hours,” for example.
• Coordinate your signs with your email blasts to loyal customers and flyers that can be handed out to customers who visit the store in the days and weeks ahead of the sale.
• Budget permitting, advertise your sale in your community newspaper and local online sites targeting your neighborhood using the same messaging and branding as your sale signage.

The local sign experts at Signarama are available to help you plan the most successful end of summer sale signage your business has ever seen. Contact us today to set up a consultation so we can plan how we will bring your vision to life.