That's because you're usually dealing with foot traffic, people who have time to look at and read your sign at a much slower pace. They can take in more information, read more text, decipher the graphics, because they can spend several seconds looking at it.

Here are three things you can do with popup banners that you can't do with regular signs.

1. Use complex graphics and photos

One design mistake we usually see on business signs is an overabundance of graphics. Maybe a simple photo or a logo, but not three or four graphic elements. With popups, your whole banner can be a photo, or it can use several graphical elements, such as a chart, map, or graph. Create a collage of photos, or use a photo with a lot going on in it. Popups can also be used as directional signs at trade shows for this reason.

2. Use more text

Regular business signs, like road signs and billboards, should only have a headline. Remember, viewers are driving past quickly, and can't write anything down or dial a number. But popups can use text and phone numbers, because viewers can stop what they're doing, read, and even pull out their phone to make a call. Use bullet points to describe products, or convey ideas. Even a 30 word paragraph is possible here.

3. Popup banners can be temporary

For trade shows and conferences, popup banners can be changed out fairly easily, letting you change the look between shows, or even from day to day. With the right kind of banner material, popup banners can be printed and installed with a minimum of fuss. Just ask your local Signarama expert to learn more. You can also move your popups throughout the day, putting them in places with high traffic. You can't do that with billboards and roadway signs.

For more information on popup banners or other trade show signage, visit the Signarama website. You can also find the Signarama store nearest you with our online store locator.