Directional signage is a necessary part of any event. First and foremost, it guides guests to destinations clearly and quickly. But just because it is a functional type of signage does not mean that is has to be boring or ordinary. Directional signage can be completely customized and used to enhance your event’s theme or logo, and can integrate into the overall experience for your guests.

Signarama breaks down our top five tips for making the most out of your directional/wayfinding signage at events.

1. Put Signs Where the People Are

It may seem obvious but placing signs where the majority of event attendees are is a necessity if you want your guests to be able to easily navigate throughout your event. This means that you shouldn’t limit restroom signs to within ten feet of the restroom, or food and refreshment signs to within the vicinity of the dining area. Directional signage for restrooms, refreshments, stairs, elevators, and exits should be placed throughout your event and specifically in large areas where guests are going to frequently gather.

2. Keep Directional Signage Simple

While you may want to customize your directional signage to keep it from being boring and unseen among your guests, you should still keep the design simple. Remember that the purpose of directional signage is to guide people to specific locations, so everything that you include on the sign should focus on that purpose. Customize the colors, the font, and even add simple designs or logos to your signage, but don’t take away from the directions, or information, you are trying to provide.

3. Use Bright Colors and Bold Wording

When guests are searching for the nearest exit or restroom, they want to be able to find their way quickly and efficiently. Signage with small or unnoticeable wording will not capture their attention and may leave them lost or frustrated. To best assist your guests, use bright colors that will stand out amongst all the activity at your event, and bold wording that is the center of the sign. With one glance, your guests will be able to see your sign and find their way, making their overall experience enjoyable and not frustrating.

4. Use Arrows Wisely

Arrows certainly play a part in some directional signage, but make sure you are using them wisely. Often times, an arrow on a sign can be too ambiguous. For example, does an arrow pointing up indicate the second floor, or straight ahead? When you use arrows, make sure there is no room for error in their interpretation so your guests won’t get confused or lost. Also, don’t rely solely on arrows to guide guests. A better rule of thumb is to provide multiple signs along a route to help assist guests to their destination every step of the way.

5. Locate Signs Throughout the Event

While it may seem sufficient to simply place signs near their locations, doing so doesn’t help your guests navigate throughout your event, especially if it is a large one. Make sure signs indicating all crucial areas are spread throughout your event, on every floor, wing, or corner of the location. Doing so will ensure an easy navigating experience for your attendees and will contribute to your event’s overall success.

Directional and Wayfinding Signage Options from Signarama

Whether your event takes place indoors at a convention center, for example, or outdoors, out in the open-air space of your local fairgrounds or a community park, you will need proper directional and wayfinding signs. At Signarama, the options are endless and your local team of designers will work with you to decide on the best types of signs and design for your particular event. Some options you may want to consider:

• A-Frames
• Reflective signs
• Anti-slip floor graphics
• Vinyl banners
• Fabric banners
• Mesh banners
• Hanging banners
• Yard signs
• Aluminum signs
• Foam core signs
• Sidewalk signs
• Flags

For more information about Signarama’s customizable directional signage options, visit our website. Every event needs clear and successful directional signage, so don’t hesitate to call us and start ordering yours today.