In business, first impressions matter. This impression can make all the difference to a potential customer. Building signs are an important marketing element for businesses. Even in the age of digital media, websites, social media, and ads based on algorithms, building signs can vastly improve your customer reach and make an impact to attract more attention.

A study conducted by The Signage Foundation found that “good signage yields information to potential buyers, reduces transaction costs and improves well-being.” Additionally, “better information allows buyers and sellers to find each other for a transaction.” Signage can be thought of as an extension of your company’s online presence, and vice-versa. A business can easily become a major part of a community by including signs that align with the aesthetics of the area. Recognizable to every passerby, building signs become a part of the community’s mental map of the neighborhood.

One way to increase your business presence is by having a cohesive branding plan. Part of this plan should include building signs appropriate for your industry and also a recognizable logo that can be used across other platforms. There are several types of building signs that can enhance your business branding. Each of these can be customized to complement your company’s overall branding. Signarama’s sign experts work with businesses to ensure a branding plan is in place so that all signage is complementary.

• Monument Signs
• Wayfinding & Directional Signs
• Parking & Traffic Signs
• Channel Letters
• Carved & Sandblasted Signs
• Dimensional Lettering
• Informational Signs

When designing your business’s building signs, it is important to consider the location or placement of the signs. The signs should clearly indicate your business name and any other important information (i.e., phone number, website URL, etc.). Your wayfinding or directional signs, for example, can be an extension of your brand and should include your logo and colors but the design should be reflective of your brand too. Signs are advertisements, but they ultimately need to communicate your message clearly and be recognizable by customers.

Another appeal to building signs is the return of investment. The up-front cost is an investment, but the sign will bring attention to your business for a long time and should be seen as an investment in your business’s success. Signarama has the experience to guide you through the creative process while sticking to your budget. Keep in mind the profit potential once your signs are installed. This can generate new customers, attract repeat customers who recognize your logo, and more. The more familiar your customers become with your business, the more credible your business becomes. Nothing says success like repeat customers. 

Signarama’s team of local creative experts work closely with your business so that your signs are attractive and showcase your business. Let us help you grow your business!