Looking to elevate your nail or hair salon's aesthetic to stand out in a crowded market? Incorporating distinctive signage is not just an effective strategy; it's an investment in creating an ambiance that captivates and retains clientele. Explore with us how the right signs can transform your salon into a beacon of style and individuality. 

1. Signage Accentuates your Style

No matter how large or small your salon space is, your outdoor signage can make a unique statement about your establishment. Exterior signage can reinforce your theme by using complementary colors, fonts, or styles that are reminiscent of inside your shop. The options are endless: 

• Channel letters are great for contemporary and natural spa themes
• 3D signs and lettering can make an elegant statement or enhance your minimalist theme
• Laser-cut metal signs can hang over your entrance, on an exterior wall, or in your window
• Lightboxes can work for both contemporary and retro styles
• LED backlit signs can work for many different styles from modern to eclectic
• LED Neon signage, often thought of for vintage themes, can stand out in a tropical or nautical themed salon

A sign above your entrance is a great way to tell potential customers who you are, but it’s not the only way to make a statement! Windows are a great way to accentuate your style and draw in extra attention.

2. Windows into your Salon

Easy to install vinyl window graphics are a great, and affordable, way to enhance your hair or nail salon’s theme. Your windows are a great way to add design elements, advertise your spa’s offerings, or simply draw in customers.

• Consider adding hi-res, full color images that bring your theme to life – think oversized flowers for a floral theme, river rocks and stoneware vessels for a tranquil theme, or plants and herbs for an organic theme
• For a sophisticated look, an elegant logo, ligature, or monogram can help give your salon a classic and stylish feel
• Windows and doors are a great place for advertising specials or promotional discounts on nail and hair products

A Respite from the Outside World

Large format, digitally printed window graphics can create more privacy and shade for your salon, as well. With one-way vision vinyl, your salon will still get natural light, with window graphics that function as a work of art from the outside and create a definite mood inside your salon. If your nail salon is rocking a celestial look, planets and stars might float in an outer space scenario outside, while your interior look features metallic nail stations and futuristic acrylic chairs and reception area. If you’re going for a natural look for your hair salon, consider a tranquil forest scene that helps provide shade even through west-facing windows! 

3. Interior Signage Dictates Style

Interior signage is a great way to help promote your salon’s specials, advertise pricing, and expand on your salon’s theme indoors. Indoor signs can be a great way to showcase your work, and simple directional signage can’t be overlooked when considering the comfort and convenience of your clientele.

Small Space, Big Impact

If you’re dealing with a smaller space, there are a few things to consider when looking at ways to add indoor signage. While you don’t want to overwhelm customers, some interior signage elements are necessary to help complete your salon’s look.

• Signage placed above eye level will help make your hair or nail salon look bigger
• Instead of banners or A-frames to highlight your salon’s offerings, consider a digital menu board where you can display prices, specials, and images of your work
• Vinyl wall graphics highlight your salon’s style without cutting into interior space
• Ceiling and floor graphics are a great way to show off your logo or extend your salon’s theme or design to new heights

No matter the size or style of your space, certain indoor signs are always a must! Reception signs give your salon the professional and finished quality that clients look for.

Reception Signage

Reception areas are the first contact your customers have with your salon and are a great place to make a first impression. Reception signage can act as a centerpiece for your interior design. You can project your style with bold creative signs or smart professional signs that feature your salon’s logo or name. When looking for the right style of reception sign, consider:

• Backlit acrylic 3D lettering
• Reflective or matte metals
• Frosted acrylic with cut vinyl lettering and/or graphics

The stylistic look you choose for your reception sign should carry over onto countertops, doors, nail or hair stations, and other fixtures in your salon.

4. Wall Murals and Graphics

Looking for a way to add a little something extra to your salon or to fill in an empty wall space? Wall graphics or murals can be just the thing to capture the essence of your hair or nail salon’s personality. Graphic and murals are a great way to use your walls to show off your salon’s history, highlight your work, or just add that extra bit of flair to tie into your salon’s theme. Another emerging strategy for salons is the use of digital displays.

5.  Digital Displays

Digital signs can affect the mood in your hair or nail salon, drive sales, and entertain your customers while they wait or while receiving nail salon services. You can update your digital displays at any time, feature models with new trending looks, enhance the style of your salon with images that reflect your design, and pitch your products. Digital displays are a great place to add a link to your website and/or ecommerce store to boost sales or increase online appointments, too! While there is often a higher cost associated with installing a digital display, the durable and long-lasting materials used make them an excellent choice for salons that are looking to last.

To make a unique statement about your salon’s style, you should consider how different types of signage can drive your interior design theme home. The right exterior and interior signage can set your salon apart from the rest and draw more customers through your doors. Signarama’s experienced and skilled team of experts can help you get the look you want for your hair or nail salon! Contact Signarama to take your salon’s interior design to a new level of growth and success.